Beauty market

10 Celebrity-Owned Beauty Brands That Are Worth It – SheKnows

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

The celebrity beauty market exploded on the scene and in Sephoras everywhere in the 2010s. Some might wonder who better to enter the beauty space than the stars who are surrounded by top makeup artists and experts. in skincare almost every day. At this point, however, the celebrity beauty space is so oversaturated that it’s hard to discern which brands and products are worth carrying around in your makeup bag.

Related story

Fenty Beauty just arrived at Ulta and we fell in love with its inclusive shades all over again


Luckily, we’ve combed through to find some of the best makeup, skincare, and haircare ranges available so you don’t have to. From Fenty to Flower, this roundup explores the celebrities who have brought both quality and expertise to market, and who you can trust in the celebrity beauty space.

Fenty by Rihanna

Image loaded lazily

Image: Fenty Beauty.
Courtesy of Fenty Beauty.

Established in 2017, Rihanna’s Fenty Beauty kicked off with her inclusive shade range. Since then, Fenty has gone universal, with products covering most makeup and skincare categories. Most of the products in Fenty’s arsenal are worth checking out, but one of the most popular is the Gloss Bomb Universal Lip Luminizer. This lip gloss provides lighter, less sticky coverage with all the shine you expect from a gloss.

JVN Hair by Jonathan Van Ness

Image loaded lazily

Image: JVN.
Courtesy of JVN.

It was only a matter of time before Queer Eye’s Jonathan Van Ness launched his own hair care line, having gushed so much hair care wisdom on the hit Netflix series for the past four years. . What sets JVN Hair apart from others is the use of the ingredient “hemisqualane” – fermented sugar cane extract – in each product. This provides both protection and restoration for your strands (of all hair types!) while keeping them looking smooth and shiny. Try it for yourself by using the Complete Nourishing Hair Shine Drops on your scalp as the last step in your hair care routine.

Rare beauty by Selena Gomez

Image loaded lazily

Image: Rare beauty.
Courtesy of Rare Beauty.

Selena Gomez launched her Rare Beauty line in 2020, joining the ranks of many other celebrities who had launched makeup brands before her. And although celebrity makeup line fatigue definitely set in around this time, Rare Beauty managed to top the sighs with its high-quality makeup and positive messages behind the line; Rare Beauty donates 1% of its sales to the Rare Impact Fund, which aims to expand mental health services in educational institutions. The Soft Pinch Liquid Blush in particular is a crowd favorite, a buildable, pigmented liquid blush that comes in over ten different shades.

Good Dye Young by Hayley Williams

Image loaded lazily

Image: Good Dye Young.
Courtesy of Good Dye Young.

It made perfect sense when rainbow hair queen Hayley Williams co-founded a hair color line with her hairstylist Brian J O’Connor. Good Dye Young is a vegan and cruelty-free brand that offers temporary and semi-permanent hair dyes, as well as a range of other hair care products to help treated hair. If you’ve ever considered trying a wacky hair color for a few weeks, check out the brand’s semi-permanent hair color, which comes in a wide variety of colors.

The Beauty of Flowers by Drew Barrymore

Image loaded lazily

Image: Beauty of flowers.
Courtesy of Flower Beauty.

Drew Barrymore’s Flower Beauty has been around since 2012 and has become a staple in the celebrity makeup space. Flower has made a name for itself by offering great makeup at an affordable price. For example, their Flower Pots Powder Blush comes in a large, long-lasting pot and is only $10.

TPH Hair by Taraji P. Henson

Image loaded lazily

Image: TPH by TARAJI.
Courtesy of TPH by TARAJI.

Taraji P. Henson has a long love of hair and hair care — she would even make wet sets for her classmates. So the natural next step after making a splash in the acting world was to create her own haircare line, focusing on the needs she has herself when it comes to switching between styles. natural hair, wigs and weaves. One of her most popular products for all hair types is the Master Cleanse Scalp Treatment Wash, which helps with any buildup on your scalp and focuses on the health of your roots.

Soulcare Keys by Alicia Keys

Image loaded lazily

Image: Soulcare Keys.
Courtesy of Keys Soulcare.

It makes sense that one of the biggest proponents of natural beauty, Alicia Keys, is launching her own skincare line. When Keys Soulcare debuted in 2021, it made sure to emphasize the self-care and soul nature of your skincare routine alongside some truly effective products. For example, the Skin Transformation Cream is packed with ingredients (Hyaluronic Acid, Ceramides, Malachite, and Bakuchiol) that will leave your skin detoxified, hydrated, and toned.

Honest Beauty by Jessica Alba

Image loaded lazily

Image: Honest Beauty.
Courtesy of Honest Beauty.

After launching Honest Beauty in 2015, Jessica Alba’s makeup brand has become an industry mainstay. An extension of its lifestyle brand The Honest Co., Alba’s Honest Beauty strives to provide clean products at affordable prices. One of the most popular and highly rated products is Extreme Length + Lash Primer 2-in-1 Non-Toxic Mascara.

The Beauty of Patterns by Tracee Ellis Ross

Image loaded lazily

Picture: Pattern.
Courtesy of Pattern.

Tracee Ellis Ross launched her hair care line in 2018 with the goal of creating products specifically for curly and frizzy hair, hence the name Pattern. Since then, the line has received rave reviews, with comparisons to Fenty in that Pattern has done for inclusivity in hair care what Fenty has done for makeup. One of Pattern’s most popular products is the leave-in conditioner, which enhances natural curls and keeps them hydrated and blooming.

Haus Laboratories by Lady Gaga

Image loaded lazily

Image: HAUS LABORATORIES.
Courtesy of LABORATOIRES HAUS.

Known for her fashion moments and standout makeup looks, it’s no surprise that Lady Gaga launched her own beauty line in 2019. This cruelty-free makeup line launched exclusively on Amazon, making it the one of the most accessible and affordable celebrity makeup ranges on the market. A product that thousands of people swear by is Liquid Eye-Lie-Ner.
the inky black matte liner that allows the user to create precise lines when applying.