Rihanna may like the way you lie, but there’s no falsity in this breaking news: Fenty Beauty is officially available at Ulta.
On February 17, the founder and CEO made the big announcement (arguably her second most exciting in recent weeks) via an Instagram post, showing a photo of her holding a large Ulta Beauty shopping bag, filled with, we don’t may only assume, the beauty mogul’s best-selling makeup products.
“We are thrilled to welcome the iconic Fenty Beauty to the Ulta Beauty family,” said Monica Arnaudo, Ulta Beauty’s Director of Merchandising, in a recent press release. “Rihanna has creatively developed and meticulously nurtured one of the most beloved and inspiring beauty brands on the market today. Our guests have kept Fenty Beauty at the top of their wish lists and we have can’t wait for them to discover these beloved products at Ulta Beauty stores nationwide.
The makeup brand made waves in the beauty community when it launched in 2017, releasing a collection of near-instant cult favorites like Gloss Bomb Universal Lip Luminizer and Pro Filt’r Soft Matte Longwear Foundation. Over the past five years, the company has expanded its line exponentially, releasing one bestselling product after another, including tinted moisturizers, dual highlighters, eye shadows and the viral TikTok Contour Skinstick. Now you can finally buy these products and more from the same place you buy your favorite drugstore beauty products.
As Fenty Beauty continues to evolve and release more products faster than we can try them (we already have our eyes on the new Fenty Icon refillable lipsticks), the brand remains true to its original mission to provide ” Beauty For All”. The music icon’s more than makeup mantra speaks to the importance of making everyone feel seen and heard, especially through beauty, as well as prioritizing products that reflect people’s differences in race, ethnicity, culture and style of its audience.
“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade and product lines to where and how people can buy the brand,” Rihanna sent in a press release. “I want everyone to be truly included and Ulta Beauty’s amazing community shares the same passion for beauty as I do.
The Fenty Beauty line will hit the shelves of over 1,300 Ulta Beauty stores starting Sunday, March 6, but for beauty gurus who can’t wait another second to shop, you can find the full collection on Ulta.com right now. Don’t know where to start? See below for a list of bestsellers and customer favorites that we recommend you add to your cart as soon as possible.
Fenty Beauty by Rihanna x Ulta Beauty
Pro Filt’r Soft Matte Longwear Liquid Foundation
According to the brand, Rihanna’s actual makeup routine always starts with a “light as air” liquid foundation, so it’s no surprise that Fenty Beauty originally launched with the release of the formula. Pro Filter’r Soft Matte. The OG product is one of the most popular items to date and has even won over a few members of the Shop TODAY team.
“I love that this foundation comes in so many shades, so I was really able to find the perfect combination,” said Francesca Cocchi, Brand Commerce Editor. “I don’t wear a lot of makeup, so I like how light it is too. I use one layer for my everyday natural makeup and add a second for special occasions when I want more of that complete look. “
Pro Filt’r Instant Retouch Concealer
Follow the best-selling Pro Filt’r foundation with the collection’s Retouch concealer. The lightweight formula comes in 50 shades (yes, you read that right!) and promises a wrinkle-resistant finish, so every color and skin type can benefit. The brand says a little product goes a long way with this one, so we suggest applying it with a light hand and slowly building up to your preferred coverage.
Pro Filt’r Instant Retouch Setting Powder
Complete the Pro Filt’r trifecta with this powerful setting powder, which will set your look and give your skin a flash-free finish. And this “weightless” formula doesn’t just take care of pesky shine — it’s also said to help minimize the appearance of fine lines and blemishes.
Fenty Icon Refillable Semi-Matte Lipstick
This newly launched lipstick serves up major pigment, from eye-catching reds to sultry nudes (there are 10 shades in all). The formula has a soft, semi-matte finish and a lightweight feel, but what really sets this product apart is its refillable design. You can use the chic Icon Case to easily swap out your favorite colors instead of carrying multiple bullet compacts.
Match Stix Matte Contour Stick
Give your cheeks a chiseled look with Fenty Beauty’s Contour Skinstick. The creamy formula is buildable, blendable and comes in a range of shades for every skin type. The brand’s pro tip: Warm the product with your fingers on the back of your hand for a smoother application.
Killawatt Freestyle Highlighter
Whether you’re looking for a subtle glow during the day or a boost of luminosity for a night on the town, this hybrid highlighter delivers. The cream-to-powder formula delivers a “superfine” shine that the brand claims blends easily into skin and won’t dull after hours of use.
Gloss Bomb Universal Lip Gloss
When 95% of shoppers (out of nearly 8,000) say they would recommend this gloss to a friend, you know it must be good. Clients seem to love this intense lip illuminator for its smooth texture, non-sticky formula and intense shine. Wear alone or layer over your favorite lipstick for an elevated look. (And for an extra boost, try the Gloss Bomb Luminizer + Plumper!)
Invisimatte absorbent powder
Buyers with oily skin — or who just want a matte finish — should get their hands on these blotting papers. They are meant to eliminate shine while leaving your makeup perfectly intact. Stored in a compact refillable case, which is discreetly designed to look like a lipstick case, you can take these papers with you anywhere for quick touch-ups on the go.
Full Frontal Volume, Lift & Curl Mascara
Editorial social worker Daniella Musacchio swears by this volumizing and lengthening mascara, saying the product has pretty much solved all of her mascara problems. “There is absolutely no clumping, chipping or smudging after a full day of wear,” she said. “I love how it’s water resistant but super easy to remove with cleanser at the end of the day. More expensive mascaras have left me disappointed in the past, but Rihanna didn’t. to fall.”
Eaze Drop Blurred Skin Tincture
Fenty Beauty fans and beauty gurus alike went crazy over this tinted moisturizer after its release last year — and the hype still hasn’t died down. We think it has something to do with the product’s buildable coverage and sweat- and transfer-resistant formula. The skin tone is also done with the brand’s QuickBlur Hydrating Complex, which promises a soft blur with an even finish.
Bright Fix Eye Illuminator
Fans of “no makeup” makeup should consider picking up this brightening and blending eye serum. According to the brand, the formula is moisture resistant and can hydrate the under-eye area while masking dark circles.
Sun Stalk’r Instant Heat Bronzing Powder
Spring is still a few weeks away, but there’s nothing wrong with giving your complexion a faux sunkissed glow while you wait. The Instant Warmth Bronzer comes in eight matte shades and is formulated with skin-loving ingredients like mango and papaya extracts.
Flypencil Longwear Pencil Eyeliner
This new Fenty Beauty eyeliner will quickly become one of the essentials in your beauty bag. It’s available in a variety of colors and finishes, ranging from vibrant shimmers and classic matte blacks to soft, shimmering metallic options. While you may struggle to choose a color, we expect you won’t have any difficulty with the application process, thanks to the pencil’s easy-to-hold triangular shape and twisted tip.
Snap Shadows Mix & Match Eyeshadow Palette
From pink roses to peachy nudes (and every shade imaginable in between), these Snap Shadows offer a color combination that will suit everyone. Each palette includes six blendable shades in matte and shimmer finishes. These compacts are designed to fit together to help you create a custom palette, so we’re tempted to add a second color combination to our baskets.
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