“I was born and raised in India and moved to the United States in 2007 to attend business school,” says founder Shrankhla Holecek. “I have been an Ayurvedic practitioner all my life, a vegetarian all my life and a yogi all my life – I started when I was 7 or 8 years old. I started UMA because I felt there had a lot of appetite in the West to really understand Eastern medicine like Ayurveda, as well as because I saw a fair amount of bastardization of what real Ayureda was. is a science, it’s fact-based, and my interpretation of Ayurveda is what I wanted to bring to the West, through UMA.
All of the brand’s plants are raised on its 100-acre meadow, which has been carefully chosen for its nutritious soil. “Our dedicated caretakers select only the best seeds and tend to their plants throughout the growing season, making sure to harvest each plant no more than twice before replanting. While this careful process results in a yield lower, it guarantees the unequaled purity and therapeutic benefits of our oils. UMA Absolute Anti-Aging Face Oil highlights frankincense oil as a key ingredient. “Valued for its rarity and deeply rejuvenating properties, frankincense oil’s anti-aging effects brought the rulers of ancient India closer to the immortal beauty they so desired. Rich in frankincense and other precious essential oils like the rose, Absolute Anti Aging uses ancient formulas for beauty that transcends time.
“Uma is named after my dear aunt, a truly remarkable woman who played a vital role in raising my sister and me. She was the most beautiful woman I have ever known, inside and out. outdoors, and I hope to pay homage to her with a brand that celebrates her generous spirit and indomitable sense of self. I’ve never seen her wear makeup, and yet she looked radiant until the day she died. Our brand celebrates the Uma in all of us: our ability to find peace in the midst of chaos, to balance our complex ambitions with our most basic emotions, and to find contentment knowing that everything we need is already within us My aunt taught me that true beauty is found in simplicity, integrity and balance, and our brand strives to honor this by ensuring that every drop of our oil is made from the same thing.