welcome to i swear by it, a series of interviews where we chat with our favorite fashion and beauty insiders about the beauty products they use to the last drop. This week, we asked Nancy Twine, founder and CEO of haircare brand Briogeo, to share all the products she’s loving right now.
Nancy Twine has always been ahead of the trend. As a child, before the boom of natural hair care tutorials on YouTube, Twine and her mother used ingredients from her grandmother’s garden to create hair masks. That time in the kitchen made Twine realize that simple formulas could also be effective. He was also the catalyst for the creation of Briogeo, the natural hair care brand designed for all hair types and textures.
Here, Twine shares the nine skincare, haircare and makeup products she’s been loving lately, including everything from her holy grail mascara to a leave-in cream that gives her soft, defined curls. .
Photo: Courtesy of Nancy Twine
“My scalp tends to get dry and flaky in the winter, so this product is my favorite in the colder months. It’s formulated with detoxifying charcoal, which really helps remove product buildup, dirt and oil. It also contains three percent salicylic acid. It’s an ingredient you often hear a lot about in skincare, but we’ve put it in this formula because it works to get rid of dandruff.
“It’s fantastic. It applies like a face cream so it’s not chalky and doesn’t leave a sticky residue. With other retinols, I found they would be super yellow, which would leave stains on my pillow, I don’t have to worry about that with this product, plus you see results without having to deal with the redness or irritation that is common with other formulations.
Shani Darden Skincare
“The exfoliators in this body scrub are super thin but incredibly effective at polishing your body. It also has a lot of grip in the shower, so you can really scrub in without feeling like the product is sliding off your body.
First Aid Beauty
“It’s a universal holy grail [product] as it helps restore moisture and rebalance protein levels in the hair, which is crucial to prevent breakage. It also contains a complex of oils, butters and waxes that also protect against dryness and damage.
“I’m still a big fan of this product, I think it’s one of the best acids on the market. It gives you instant results. Every time I use it before bed, I wake up with softer, clearer skin.
“I only use this product on my lips these days. It’s great for hydrating dry lips and I love how it gives you a glossy wash of color. It’s not a trap either. glue – I never have to worry about strands of hair sticking to my lips.
“This is my holy grail mascara. It’s literally the best mascara ever – I don’t think I’ve tried a better one than this. It’s almost shocking how much of a difference it makes This takes the length and volume of your lashes to the next level.