Beauty market

A company founded by women celebrating the beauty of being Latina

The new beauty brand pays homage to the rich and distinct beauty of Latinidad through a full line of premium, vegan and cruelty-free beauty products.

NEW YORK, October 13, 2022 /PRNewswire/ — For far too long, Latinas have been ignored by mainstream beauty brands or treated as an afterthought. erenzia, a phonetic nod to “herencia” or the shared heritage of Latinas, is there to say nothing more. erenzia beauty is rooted in celebrating Latin culture through its full line of premium, vegan and cruelty-free beauty products. Launching this Hispanic Heritage Month, the inaugural collection includes a range of shampoos, conditioners, leave-in treatments and fragrances, and is available for purchase at and through the brand’s enhanced “Amiga” affiliate partners.

Developed by the co-founders Alina Gonzalez, vanessa ramos and Alex Pearl, the company hopes to champion and encourage Latinas to take ownership of their beauty and access their innate power emotionally, financially and socially through the brand’s enhanced “Amigas” affiliate partner business model. As the first holistic beauty brand founded and focused on social selling, erenzia beauty offers a unique opportunity for entrepreneurially motivated Latinas, as potential consumers and sellers. The enhanced “Amigas” affiliate partner business model offers modest, low-risk start-up costs, a strong community support network, and an arsenal of professional and personal development tools.

“We are passionate about creating a beauty experience that puts Latinas first by supporting, claiming and celebrating their unique authenticity, diversity and creativity,” said Brand & Product Co-Founder, Alina Gonzalez. “Being a Latina-led company means having both the privilege and the responsibility to let ‘cultura’ guide the way erenzia beauty conducts business – from its sourcing practices, to its product, to its affiliate partners. “

erenzia beauty offers premium beauty products designed for Latinas, all available at an affordable price. The potent formulas are enriched with culture, influenced by history and infused with indigenous ingredients praised for their wellness properties, sensory attributes and inspired by the heritage of Latin beauty rituals passed down from generation to generation. Erenzia’s bespoke product line is formulated to awaken the senses and stir the soul via decadent milks that transform into lush oils, nostalgic ingredients such as rice, corn, jojoba and cocoa to elicit warm sensations and fragrances infused with sweetness, warmth, luminosity and spicy notes.

The new line of vegan and cruelty-free beauty products will include:

  • Hair careFeatures: erenzia Nourish to enhance luscious curls, curls and waves with weightless hydration and erenzia Hydrating for added shine and softness for all hair types.
  • Leave-in treatments: Oil milk and oil cream leave-in treatments formulated with a distinct blend of traditional ingredients for the right balance of hydration, smoothing and regeneration.
  • Perfumes: Erenzia Captivating and Erenzia Sensual Long-Lasting Fragrance Oils are carefully formulated with sensual, romantic comfort and infused with nostalgic cultural scents.

“We want to create a product and economic opportunity to support her personal and financial journey. erenzia beauty redefines a space that celebrates the sense of individual beauty and reinforces the importance of acknowledging one’s heritage and respecting others,” added the co-founder of Social Selling. vanessa ramos.

With a wealth of experience in beauty, social selling and business, Gonzalez, Ramos and Pearl are inimitably poised to present a brand designed to delight, unite and empower the Latina community. Gonzalez previously spent more than 20 years in the beauty industry leading product development and innovation for well-known brands such as L’Oréal Paris, Maybelline, Kiehl’s and Redken, and in 2015 was named “one of the 50 most influential people in the multicultural beauty market“. Similarly, Ramos has led social selling ventures for a multitude of global brands, bringing next-level sophistication to the social selling operation, intended to generate new opportunities for growth and distribution.

To learn more about erenzia beauty products and “Amigas” enhanced affiliate partnership opportunities, visit

About Erenzia Beauty

erenzia beauty pays homage to the rich and distinct beauty of Latinidad, through a full line of premium, vegan and cruelty-free beauty products – rooted in the celebration of Latin culture and heritage (“herencia”). Fueled by the idea, “Your story. Ownerenzia sees the beauty in every moment Latinas step into their power to be their most authentic selves, representing their heritage with pride and igniting an inherited legacy of brilliance, fearlessness and resilience to control their narrative and the own, while bringing their sueños to life.

Follow erenzia beauty on Facebook, Instagram and TikTok at @erenziabeauty

SOURCE erenzia beauty