The international economy continues to grow even as the COVID pandemic wanes. New businesses are springing up in every field and every industry, especially fashion and beauty, is becoming increasingly cluttered with brands.
A Census Bureau estimate showed that 2020, the year of COVID and lockdowns, was also recorded to have spawned 4.4 million startups.
The current problem for entrepreneurs is not only to create a business, but also to find how to differentiate it from its competitors and to develop it until it becomes a force in this sector. And branding is the most powerful weapon any entrepreneur can use to remedy this situation.
Having helped over 30,000 clients choose the right name for their business, we know that the most vital phase of branding is choosing the perfect business name. And so, we have prepared this article to help you choose the perfect name for your beauty business.
4 Simple Steps to Choosing the Best Business Name
- Create a mental picture of your business
Before you start looking for an engaging name, you need to have a clear picture of where you would like your business to be in the future, as this will influence every action you take for your brand.
Also, do your best to understand everything you can about your business, its area of expertise in the beauty market, and the beauty industry in general, as this will help you choose a name that appropriately expresses all aspects of your organization.
While researching your niche, keep an eye out for your competitors’ offerings, branding, and marketing strategies. This will help you determine what will and won’t work and what you need to do to grab the attention of your target demographic.
But beyond helping you come up with a name for your beauty business, having a clear mental picture of your products and their big purpose would make it easier to come up with compelling beauty product names.
- Choose an attractive tone
The best way to choose a name that effectively expresses your company’s true identity is to make sure it has the right tone that communicates positively and draws a favorable reaction from your target demographic.
One of the easiest ways to do this is to conduct in-depth consumer research and find out what specific characteristics your beauty business needs to exhibit if it wants to attract its potential customers. This awareness can help you decide if the appropriate tone for your organization is:
- Fun and playful
- Identify your brand elements
Most founders focus so much on their brand tone that they forget to identify and build their secondary elements. These elements are vital as they form the core of your brand image. They would brilliantly reflect your company’s distinct identity and personality if executed correctly.
So, get out a pen and paper and jot down what you think of your business:
- Big ideas: What big ideas does your company stand for?
- Values: What values does your company uphold?
- Advantages: What benefits are customers likely to receive from you?
- Emotions: What powerful emotion(s) do you want your customers to associate with your business?
- Value proposition: What sets your beauty business apart from other competitors?
- Develop concise naming requirements and start brainstorming
Everything we’ve said so far will help you identify your naming needs and establish solid naming criteria for your brand. Establishing your naming criteria will give you a good idea of the best type of name for your beauty brand.
Once you’ve figured out the best type of name for your brand, it’s time to unleash your creative energy and start searching dictionaries and thesauri for words that fit your business naming needs.
When researching, create a list of short, unique, engaging, memorable, and even symbolic words that will help your business stand out in the beauty industry. The goal should be to generate a detailed list of potential brand names.
And if the brainstorming turns out to be too long and difficult, you can always use a powerful brand name generator to choose the best name that suits your business needs.
Make a good impression with a quality name
As you brainstorm, keep in mind that customers are attracted to businesses with interesting brand names. Why? Because companies with distinct and interesting names, such as Oriflame, Avon, REN, and Urban Decay, are highly memorable, and customers can quickly remember them and suggest them to friends and family.
Grant Polachek is Head of Branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed over a million names and curated a collection of the best names available on the web today. We’re also the world’s first crowdsourced naming platform, supporting customers like Nestlé, Dell, Nuskin, and AutoNation.