Many beauty brands have done more than just launch new products this year. Between the global novel coronavirus (COVID-19) pandemic, social justice movements and the presidential election, we needed more from the industry than new innovations – and many of our favorite companies delivered.
Help from the beauty industry has taken many different forms. Many brands have been involved in providing products to essential frontline workers in the fight against COVID-19, others have donated PPE for medical staff, and a few have changed their production lines to make up for it. shortages of disinfectants such as hand sanitizer. As the economy suffers and the unemployment rate has skyrocketed, many companies are donating large sums of money to organizations aimed at providing food and other relief to those in need. .
Then this summer, the long-awaited support for the Black Lives Matter movement poured in in the form of donations and calls to action. This has led many brands to take a closer look at their own business practices and make the necessary changes, as well as providing grants to small black-owned beauty brands in order to foster growth and compensate for the loss. funding gap often given to these brands. While there is still a lot of work to be done, this year has been a positive starting point for significant change in the industry.
Keep scrolling for a closer look at some of the beauty brands that made a difference in 2020.