Beauty market

Buyable Video Pioneer Fireworks Selected in Unilever’s Positive Beauty Growth Platform Pitch Competition

REDWOOD CITY, California, 22 December 2021 / PRNewswire / – Live Trading Platform Provider Fireworks announced today that it has been selected to explore a partnership with Unilever. Firework will work with Unilever to help fuel and sustain Unilever’s beauty and personal care brands.

The invitation to collaborate follows Firework’s participation in the global consumer goods giant’s positive beauty growth platform, powered by Unilever’s Beauty and Personal Care division and The Unilever Foundry, the network of collaborative innovation from Unilever.

“Building a thriving two-way relationship with the global startup community helps fuel experimentation, deliver business solutions, and fuel growth: it is the growth platform of positive beauty. In areas like social commerce, harnessing the disruptive approach of startups like Firework, a true rocket-ship that we’ve observed, will help us create revolutionary consumer experiences! ”Said Baz Saidieh, director of The Unilever Foundry.

By 2028, industry analysts project the global social commerce market will reach nearly $ 3,370 billion by 2028; Beauty and Personal Care segment is expected to grow at a compound annual growth rate (CAGR) of nearly 30% between 2021 and 2028.

The Positive Beauty Growth Platform asked for pitches to find the right employees at the “at the forefront of innovation and technology in the beauty industry. The planned partnership between Fireworks and Unilever offers the opportunity to collaborate with some of the biggest beauty brands in the world.

“The opportunity has already been so invaluable for the Firework team. We loved standing in front of Unilever’s senior executives and hearing what within our product resonated with their beauty and personal care stakeholders. We were excited to showcase the solutions we can offer to accelerate innovation in social commerce, and we look forward to delivering the greatest and most innovative value possible to Unilever’s beauty and personal care brands. We are delighted to see what this partnership will manifest in 2022, ”said Vincent yang, co-founder and CEO of Firework.

The shoppertainment platform provider was shortlisted from around 300 leading social commerce specialists, ranging from startups to scale-ups in live commerce, purchasable media, group buying and game commerce, and was selected alongside a handful of associates to explore a partnership with Unilever.

“We would absolutely recommend the Positive Beauty Growth Platform as a way to engage Unilever with our contemporaries. This allowed us to have our solution evaluated by senior management, and these experts provided us with invaluable feedback and input on how we might collaborate together, “mentioned Jerry Luk, co-founder, president and COO of Firework.

Firework, which this year signed agreements with industry leaders, including Albertson Enterprises, Heinz® and PGA Tour, and has received a historic investment of Amex companies, set out to redefine the way retailers, brands and publishers engage and build relationships with customers.

About the fireworks
Firework is the world’s leading immersive shoppertainment platform with video buying, live commerce and monetization capabilities powering more than 600 brands, retailers and media publishers worldwide. Accelerated by the pandemic, Firework has grown 10 times faster year over year, bringing TikTok-like interactive video experiences to your own website or app. Firework enables its customers to create and host native and purchasable video content for engaging product discovery, seamless shopping experiences, and ultimately a deeper emotional connection with consumers. The company is backed by IDG Capital, Lightspeed Venture Partners and GSR Ventures, with over $ 100 million in capital raised to date. For more information, please visit

Media contact
Fatimah Nouilati
Scratch Marketing + Media for fireworks
[email protected]


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