Dermalogica is entering the device space with a product that seeks to capitalize on its heritage in skin treatments and make professional-level treatments more accessible.
The ProPen is a nano- and microneedling tool that comes with four cartridges offering varying levels of penetration and precision, and has six speeds, from 7500 to 8600 rpm.
It’s launching with ProRestore, a concentrate designed to speed post-treatment recovery, which Dermalogica Managing Director Aurelian Lis says will be key to attracting new consumers who would otherwise be deterred by long recovery rates.
“With changing consumer demands and growing interest in things like micro-needling, we’re seeing [this launch] as a way to bring a whole new generation into this industry, which is both good for the livelihoods of those working in the industry, but also good for overall skin health,” Lis said. .
Priced at $699, the ProPen kit comes with the pen, batteries, battery charger, power cord, and plug, while cartridges are available in packs of 10 for $75 to $100. A box of 12 tubes of ProRestore, which tackles post-treatment redness and discoloration, costs $120 and, like the ProPen kit, is only available for professional distribution.
“There are other needle pens on the market, but what excites me is because [Dermalogica] knows both peels, as well as needling, we can actually create procedures and treatments that combine the two, and show fabulous results,” Lis said.