Beauty products

Drugstore Beauty 2022: 10 makeup products that went viral on TikTok

If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate commission.

If you are a regular ICT Tac capita, then you understand the impact a single short video can have. A TikTok with millions of views can trend a product and even wipe it off the shelves (*cough, cough* Mikaïla Nogueira). Take, for example, Dior Addict lip oil and all Charlotte Tilbury products. These might be a bit out of your budget (and mine), which is why I’ve rounded up 10 viral TikTok drugstore beauty products.

To show how economical they are, I added all the prices together and the grand total came to $87. Ka-ching! Several products are also on sale at the moment.

Between a mascara that gives the impression of having false eyelashes and one powder that eliminates shine, TikTok has you covered. Keep reading for 10 viral picks to add to your makeup bag.

RELATED: 6 Drugstore Items That Live Free in My Makeup Bag, Including a Mascara I’ve Been Using for Years


Lashes are everything🤩 $4.99 at ulta or cvs #lashprincessmascara

♬ Dirty Laundry – Slow Motion Sounds🥰

Essence Lash Princess Fake Effect Mascara

Essence’s Lash Princess False Lash Mascara still sells like hot cakes, and that’s probably because buyers are saying it will replace your fakes. The mascara gives you long, defined and voluminous lashes without clumping, flaking or smudging.


This $4 powder looks like a filter in real life😩 #powder #setting powder #drugstoremakeup #affordablemakeup #bestmakeup

♬ Sweetest Pie – Stallion Megan Thee and Dua Lipa

Essence light up! Banana Pressed Powder

For all of you oily homiesreduce shine with Lighten! Banana Pressed Powder. You too will be shaken by the results of this TikTok.


Try Maybelline Sky High 💗 my favorite mascara ✨ #naturallashes #SpotifyWrapped #MacysGiftTok #longlashqueen

♬ REAL IT GIRL SHT – Makiyah Michelle

Maybelline New York Sky High Washable Mascara

You can never have too many tubes of mascara. Maybelline Sky High Mascara should be next because it is getting longer and lift your eyelashes to heights you never thought possible.


Responding to @brooke.dryden is ✨magical✨ @lorealparis #to put on makeup #skin care #redness #makeuptransformation

♬ original sound – faith allison

L’Oreal Paris Magic Skin Beautifier BB Cream

Not a fan of thick foundations? Try it L’Oreal BB cream which gives you a smooth, dewy and weightless base. Don’t be scared off by its green color; the tint hides redness so well.


BRO WET N WILD????? I AM SO HAPPY LOL #to put on makeup #beauty #Highlighter

♬ original sound – Mikayla Nogueira

Wet n Wild Megaglo Liquid Highlighter

Wrapping on tons of highlighter has been trending lately because the result, super glowing skin, is beyond gorgeous. The Megaglo liquid highlighter is the perfect product to achieve the dewy skin of your dreams. Its shimmering pearlescent pigments are so pretty and there are also plenty of skincare ingredients to simultaneously hydrate your skin.


@elfcosmetics pore putty primer! I love this stuff! Did you see the difference 🙌🏾

♬ Mount Everest – Labrinth

Poreless Putty Primer

Filled with squalane for hydration, this elf bait glides over the skin and blurs imperfections as if they never existed. If you’re aiming for a filter-like complexion, this product is a keeper.


Ok, I’m surprised 😱 #viralmakeup #BenefitOfBrows #BillboardNXT

♬ original sound – Rose Siard

Revlon Oil Check Roller

TikTok loves mattifying products, and Revlon Oil Control Facial Roller is no exception. I have mine and can attest to its ability to absorb excess oil on your face. It is also very pleasant on your skin.


Reply to @user5064403304857 @beautykillsmua I am so impressed with this concealer. WELL DONE @NYX Cosmetics #to put on makeup #beauty

♬ original sound – Mikayla Nogueira

NYX Professional Makeup Bare With Me Concealer Serum

Some concealers may look cakey or settle into fine lines, but this NYX one contains skincare ingredients such as tremella mushroom, cica and green tea that give your skin up to 24 hours of hydration.


Plot twist, who knew a powder could be a full coverage foundation?! 😱 @L’Oreal Paris #stitchandditchfilter #lorealparispartner

♬ original sound – Meredith Duxbury

L’Oréal Paris Infallible Fresh Wear Powder Foundation

If you’re tired of foundations that highlight rather than hide your shine, go for this lightweight foundation L’Oréal powder formula. It provides full coverage and a matte finish for up to 24 hours.


Reply to @.yannaboo_ yes you do! 🙌🏼 #makeuphack #porefiller

♬ Super love X mine – twink

NYX Pore Filler Targeted Primer Stick

You don’t know how to make your pores smaller? NYX Targeted Pore Filler Base Stick create a fuzzy finish it looks so smooth. The results of this TikTok are truly amazing.