Beauty scale

Eurazeo acquires the own beauty brand Beekman 1802


Global investment group Eurazeo has acquired a majority stake in Beekman 1802, a clean beauty brand offering premium skin and body care products that harness the science of the microbiome and harness the benefits of goat’s milk.

Eurazeo invested $ 62 million out of a total of $ 92 million to acquire a majority stake in Beekman 1802 alongside co-investors Cohesive Capital Partners and Cherng Family Trust.

Beekman 1802 is described as a ‘big growth’ clean beauty brand and a ‘key differentiator’ in the global US $ 9 billion premium skin care market because of its commitment to sustainability, kindness, authenticity and community.

Founded in 2009 by the team of husband and husband Dr Brent Ridge and Josh Kilmer-Purcell in Sharon Springs, New York, Beekman has grown into a successful omnichannel brand with a diverse line of beauty and wellness products and is the first and only certified microbiome. friendly brand in Ulta stores.

The brand started with a herd of 100 goats, where they discovered the moisturizing, exfoliating and nourishing properties of goat’s milk. After creating a bar of soap on their farm, they became the largest goat milk skin care company in the world.

Image: Beekman 1802

Beekman 1802 secures Eurazeo’s investment to accelerate its growth and its product categories

Eurazeo’s investment will support the continued expansion of Beekman 1802 across multiple channels, categories and geographies, leveraging and further enhancing the brand’s storytelling capabilities and products, the skincare brand explained in a statement.

As part of Eurazeo’s investment, Marc Rey, former CEO of Shiseido Americas, will join the company’s board of directors as chairman, alongside Adrianne Shapira, CEO, and George Birman, director of Eurazeo.

Beekman 1802 co-founders Brent Ridge and Josh Kilmer-Purcell said: “When we launched Beekman 1802 over ten years ago, we were focused on helping our community; Over the years, we have had the chance to develop this community from near and far thanks to our unique products respectful of sensitive skin and our use of kindness as a framework of well-being and well-being.

“Today, we couldn’t be more excited to embark on Beekman’s next trip with Eurazeo, a partner with solid branding expertise that will help us grow our community of neighbors and spread kindness in the world. “

Image: Beekman 1802

Eurazeo invests in the beauty brand that respects the microbiome Beekman 1802

Adrianne Shapira, Managing Director of Eurazeo Brands, said: “Brent, Josh and the entire Beekman team have created a truly special brand that resonates with today’s beauty consumers looking for ambitious yet accessible products. , clean and efficient.

“With kindness at his heart, Beekman also spreads beauty from within. We are excited to partner with Beekman to propel their next chapter of growth, leveraging our deep industry expertise to help them reach consumers globally in the years to come. “

Image: Beekman 1802

Marc Rey, new President of Beekman 1802, added, “The beauty industry continues to witness tremendous innovation and growth as consumers seek products and brands that are both efficient and clean.

“Beekman’s powerful combination of being a truly authentic brand with great products and strong leadership is winning, and I look forward to supporting its growth by leveraging my global experience in developing and leading beauty brands. emblematic. “