Beauty market

EVERIST LEADS THE WAY FOR THE FUTURE STATE OF THE WATERLESS BEAUTY MARKET

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The female-led start-up is taking sustainability to the next level by reinventing the way we use beauty products – revolutionizing the space with cutting-edge innovations, new retail partnerships and a highly international nomination. coveted.

Toronto, March 30, 2022 (GLOBE NEWSWIRE) — Everist Inc. (Everist), the next-gen beauty brand designed for “eco-optimists,” has been accelerating the waterless beauty space since launching in February 2021 with their patent pending, 3x paste concentrates for shampoo and conditioner. Having set the bar high in the emerging category, the company is on track to propel its growth after earning numerous accolades, entering the adjacent body care category and entering into strategic partnerships with retail retail in North America. As the brand enters its second year on the market, the industry disruptor is supported by a strategic business plan, an expanding product portfolio and a mission to make eco mainstream.

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“In 2021, we moved mountains to bring Everist to market and 2022 will mark a step change in our growth and expansion,” said Jessica Stevenson, co-founder and CEO of Everist. “We are listening to the urgency of our global environmental crisis and want to provide consumers with solutions that make it easier to go green.” Environment International’s recent study demonstrating the presence of microplastics in human blood highlights the scale of the environmental and waste crisis we face and the importance of accelerating the adoption of new, more environmentally friendly formats. the environment across all consumer categories, with beauty being a key contributor to up to 77 billion units of plastic packaging per year.

“Waterless concentrated beauty products offer solutions in multiple ways – they’re smaller and lighter to ship, resulting in a lower carbon footprint,” said Jayme Jenkins, Co-Founder and Chief Brand Officer of Everist. “The formulas can also be very clean and without added preservatives, and in our case, they are packaged in infinitely recyclable aluminum tubes to avoid single-use plastic. You simply activate a little paste with the water you already use in your shower. Waterless and concentrated beauty isn’t a trend, it’s the future. We are so encouraged to see the interest and engagement in this format.

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Award-winning formulas

Less than a year after its launch, Everist has set a new standard in the field of eco-beauty and is recognized for forging new ideas that are shaking up beauty routines for the good of our health and that of the environment. planet. Everist has racked up accolades from leading publications, industry trendsetters and was recently nominated for an EarthShot Award for 2022 – one of the world’s most prestigious environmental awards launched by the Royal Foundation and the Duke and the Duchess of Cambridge – a testament to the brand. sustainability benchmarks. Additionally, TIME Magazine recognized Everist’s innovative and innovative products as one of the Top 100 Inventions of 2021 internationally, and recently, Fast Company announced it was among the Top 10 Most Innovative Companies in North America. Multiple beauty awards including those from Elle, Cosmopolitan, Men’s Health and Popsugar prove that eco is no longer a niche, it’s mainstream and that beauty customers and editors are ready for truly sustainable options, especially when they don’t sacrifice performance or convenience. .

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Continuous innovation

With a focus on staying connected to its community of “eco-optimists” and listening to customer feedback, Everist continues to work on new category-defining innovations and recently optimized the formula and the packaging of her waterless conditioner concentrate. The new formulation now contains hyaluronic acid, an ingredient generally considered a hydration hero in skincare products. Following the highly successful debut of Waterless Hair Care Concentrates, Everist also launched Waterless Body Wash Concentrate & Compostable Konjac Sponge in October 2021. The skin-conditioning, plant-based, vegan, and cruelty-free formula is proof that the products lasting beauty products can also be powerful and uniquely sensory. In keeping with its brand promise of ultra-clean, low-waste formulas and packaging, Everist intends to further expand its thoughtful product line, offering more eco-beauty essentials to meet the customer needs of modern beauty.

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Growing presence in retail

Launched first as a direct-to-consumer brand, Everist quickly secured strategic distribution deals across North America, including with Credo Beauty (May 2021), Indigo (January 2022), Thrive Market (March 2022), SSENSE (March 2022), The Detox Market (April 2022), Anthropologie (April 2022), and Urban Outfitters (April 2022), among others. The waterless and concentrated beauty category continues to explode, an indicator of the momentum of these new formats and a glimpse of where the beauty industry is headed.

“We strive to continue to raise awareness about how we can empower consumers and fashion-forward beauty retailers to choose better and do better,” said Jessica Stevenson, co-founder and CEO of Everist. “We are more motivated than ever to continue to develop innovative, award-winning products and make them accessible to as many people as possible. We want to continue to be an agent of change and help clients make small changes that add up to a big impact.

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About Everist

Launched in 2021 by beauty industry veterans Jayme Jenkins and Jessica Stevenson, Everist is a beauty company driven by innovation and a mission to prove that eco-friendly products can be an upgrade. Designed with the goal of creating as little waste as possible, Everist’s waterless concentrates are 100% plant-based, single-use, plastic-free, vegan, cruelty-free, and packaged in environmentally recyclable aluminum tubes. infinite. The brand is Climate Neutral Certified Carbon Neutral as well as a 1% for the Planet member. Everist encourages “imperfect environmentalism” and urges all “eco-optimists” to embrace the small changes that add up to a big impact.

For more information on Everist:

Website: helloeverist.com

Instagram: @helloeverist

Facebook: @helloeverist

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