Beauty market

Four new products to try at Beautyworld Middle East

Beautyworld Middle East, the region’s largest international trade fair for the beauty industry, may have ended on Thursday, but it brought four new products to our shores for fragrance and skin care seekers. .

Here’s what you can buy (or have shipped) in the Middle East starting this month:


A South Korean brand recently launched in Dubai, DillyDilly has launched its beauty line, which it says combines the minimalist lean Korea is known for with the vibrant color palette of the Middle East. Now on the shelves are the brand’s Love Velvet lip glosses (along with a range of colorful makeup sponge puffs), which come in shades to suit all kinds of skin tones.

Lip glosses cost Dh85 and sponge puffs cost Dh45, and both can be purchased from

Dermaliscio anti-wrinkle lifting cream

The American brand Dermaliscio, present in Jordan and Bahrain, presented its the most potent anti-wrinkle face cream yet, which he says hydrates skin for up to three days. This regenerative, reverse hydration helps fill deep wrinkles, thanks to the cream’s firming agents that firm the skin and fight signs of fatigue. The product includes anti-inflammatory, antiseptic and soothing properties, as well as protection of the skin from harmful UV rays. Another statement (rather big): the brand claims that the skin will be three times firmer and four times more toned after a month of daily application.

The cream costs $ 124 and can be purchased at

Oliambru Beauty Balm With Immortelle Corsica

Multi-use skincare from French brand Isula Parfums, it won this year’s Natural Product of the Year award in the fragrance category at Beautyworld Middle East. Composed of organic essential oils, including Italian strawberry, and vegetable oils, the balm can nourish and hydrate the skin (face and body) and hair. The brand claims to have natural sun protection thanks to its ingredients, which include delicately scented amber, Corsican cistus, Tahitian gardenia and balsamic resin.

The balm costs Dh35 and can be purchased on

Dawn perfume

The Italian perfume house Arte Profumi has chosen Beautyworld Middle East to launch its latest fragrance. Parfum d’Aube is a deep and velvety fragrance with notes of ambergris, karo-karounde and leather.

In addition to the signature scents, the family-owned Rome business is known for its customizations, which it says allow customers to “mix mono-scents to create their own scent code.”

Arte Profumi costs $ 284 and can be purchased at


Beyond product launches and distribution channels, the organizers and participating brands of Beautyworld Middle East also highlighted three related trends.

1. Men are an important target market

It’s official. Men increase spending on personal care products, with Euromonitor International reporting an 11% year-over-year increase in value globally. The GCC men’s grooming market is valued at US $ 1.1 billion in an industry expected to be worth $ 12 billion by 2022.

Elaine O’Connell, Salon Director for Beautyworld Middle East, says: “Many men use products in their daily skincare regimen… and the male product space is becoming important in an industry also driven by an increase in awareness of men when it comes to choosing. the right product line that meets both physical and ethical needs.

2. Ethical grooming is on the rise

Internal research by the show’s organizers suggests that 40% of men want their beauty products to be “clean,” which matches the sustainable beauty trends that are taking the female cosmetics industry by storm.

Maurizio Ficcadenti, global head of cosmetic packaging brand Baralan, says: “The pandemic has changed the way we think about beauty and grooming. Over the past year we have spent a lot of time at home and there has been a spike in the skin care market and a high demand for formulas for daily personal care routines. Now people are more attentive to their own habits… and beauty is increasingly associated with the concepts of health, hygiene and personal care… which will continue to be a major driver of consumption after the pandemic.

3. Unisex is the way to go

In light of the changing landscape and the increasing demand for ethical male products, the final frontier in the cosmetics industry is genderless makeup. “With societal norms such as equity, gender roles and body image challenged, the products themselves and the marketers involved will see a positive shift towards gender sensitivity,” said Argha Chowdhry, manager of exports for personal care manufacturer RSH Global.

Fueled by a Gen Z consumer base, combined with male customers who are increasingly comfortable with skincare, it is speculated that brands will now take an ingredient-centric approach rather than on gender-based marketing.

Updated: October 10, 2021, 2:31 PM

Leave a Reply

Your email address will not be published.