By guardian life
July 14, 2022 | 8:57
Idris Elba and his wife Sabrina who have just launched their beauty line “S’able Labs” attest that what distinguishes their product is that it is not sexist. With this in mind, the Elbas want to refute the widely held notion of self-care. Sabrina remarks, “The idea that self-care is all about you” sounds like…
Idris Elba and his wife Sabrina who have just launched their beauty line “S’able Labs” attest that what distinguishes their product is that it is not sexist.
With this in mind, the Elbas want to refute the widely held notion of self-care. Sabrina remarks, “The idea that self-care is all about you ‘sounds like an almost selfish way of thinking.’ So how does selfless concern for self manifest itself?
Idris adds, “I don’t want men to feel like skincare is just for women, and vice versa.”
Elbas’s goal was to work with small-scale farmers around the world, particularly in Africa, to develop gender-neutral and versatile skincare with ethically sourced ingredients, giving the opportunity to honor their legacies.
In an interview with BAZAAR, Sabrina said the birth of their skincare products was born out of frustration: “‘Not finding a product or a community that was personally relevant to me as a woman of color and that was addressing Idris as a man. It was seeing that, and then combining it with a love for heritage and wanting to see ‘One Beauty’ – African beauty – take on its light as a continent with an abundance of super ingredients, which presented the perfect opportunity.
She added that “the brand’s skincare carries the slogan ‘wellness for all beings’ because they believe that right now it’s better not to create anything than to do it in a way that doesn’t is not inclusive.”
During the interview, Idris Elba said, “As an actor, my skin is always a conversation when I’m sitting in the makeup chair. I didn’t really have a dialogue around skincare, but I picked one” – providing the perfect foundation for co-developing a skincare brand.
He further noted, “I think the conversation about men’s skincare is always dumb – the way it’s marketed. I think a lot of men are cool with that: Oh it says invigorating, great that sounds like me, but I think the consumer consciousness now is that we want to understand a little bit more about what’s going on.
With S’able Labs’ marketing innovation, the couple believe their product can “degender the skincare dialogue.”