Beauty products

Indian D2C Ecommerce acquires personal care brand Luxura Sciences

THE WHAT? Indian e-commerce platform D2C Ecommerce has acquired personal care brand D2C Luxura Sciences.

THE DETAILS Luxura Sciences was created in 2018 by entrepreneur Mohd. Suaid Ahmed and offers a range of natural personal care.

Through this acquisition, D2C Ecommerce will expand into the personal care and beauty segment, strengthen Luxura Sciences’ product offerings by investing in new categories, and make inroads into global markets, including the United States, UK, Middle East, South East Asia and Europe.

THE WHY ? Commenting on the acquisition announcement, Manish Gupta, CEO and Founder of D2C Ecommerce, said, “Luxura Sciences is a pioneer in the natural personal care segment and has already carved out a place for itself in the online D2C space. nascent. D2C Ecommerce and Luxura Sciences adhere to the same vision and want to provide the best quality products to Indian consumers at affordable prices.

“This partnership gives us the opportunity to enter the growing personal care and beauty segment. Consumers increasingly prefer new age natural personal products. With Luxura Sciences’ research-based products, we are confident to meet the diverse needs of consumers in the beauty segment and also scale the business to new heights by leveraging our existing capabilities.