Beauty market

Jennifer Lopez sizzles in music video promoting ‘Summer of Booty’ – SheKnows

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Summer is halfway there, but that’s not stopping Jennifer Lopez from heating up the second half of the season with a hot new video and product from her JLO Beauty line. She decided to tease her Instagram followers with a clip that showed off some of her hottest looks over the years.

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The Instagram reel was set to her single, “Sexy Body” featuring Pitbull, and showed off her fit physique from her various projects. From a stunning orange bikini to close-ups of her legs and “booty,” this might be Lopez’s riskiest promotion yet. The 52-year-old star hinted that fans should wait for the new product to launch. She captioned the steamy clip, “#SummerOfBooty @JLoBeauty #SomethingIsComing.”

Lopez is probably looking to hit the “oils, tan, creams, balms, treatments, serums, lotions, bronzers, sunscreen [and] polishes/scrubs” segment of the beauty market, according to documents filed with the United States Patent and Trademark Office and obtained by Page Style 6. It would line up nicely with her body-conscious clip on her social media page, and it’s an item currently not available in her product line.

The half time The star was thrilled to launch her beauty line in 2021 as she had been asked for years what the secret to her skincare regimen was. She has always talked about a “clean” and healthy lifestyle, and it obviously shows in her overall well-being. “What I’ve learned is that it’s all about simplicity: less is more. There’s this unnatural beauty standard right now, and that’s not how I live my life,” she told InStyle. “The truth is, my secret to great skin is what I call the five S’s: sleep, sunscreen, serums, supplements, and living a healthy, sane life, which in Spanish is called san.” And of course, “booty summer,” so get ready, Lopez fans.

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