Beauty market

Kao, Watsons and Kosé feature in our latest big brand update

1 – LG H&H gets into beauty tech with a mini tattoo printer for the North American market

South Korean company LG Household & Health Care is poised to enter the beauty tech space with a mini tattoo printer it plans to launch in North America in the fourth quarter of this year.

Printly is set to debut in the North American market through Arctic Fox, an American vegan hair care brand acquired in 2021.

The brand has been popular among Millennials and Gen Z consumers with over two million followers collectively on Tiktok, Instagram and Facebook. The company said it will use Arctic Fox’s existing channels, which it plans to expand this year.

2 – Kao to discontinue or divest 13 more of its beauty brands by 2024 as impact of pandemic lingers

Kao reflects on the decision to stop or divest 13 more of its beauty brands by 2024 to focus on its core G11 and R8 products, amid warnings that the impact of the pandemic will continue to be felt at the course of 12 months.

Speaking at the earnings call, Chairman and CEO Yoshihiro Hasebe said the company expects the impact of the pandemic to persist this year.

Hasebe revealed that the company has decided to discontinue or divest 28 brands and has already removed 15.

3 – Watsons reveals its strategy for success in the “vibrant” skincare category in the Middle East

Health and beauty retailer Watsons says positioning itself as a “skincare expert” is key to success in the Middle East market.

The company is preparing the ground to position itself as the skin specialist” for lovers of beauty in the region.

“The Middle East has a huge potential health and beauty market, with the skincare category being one of the fastest growing beauty categories. Prior to Watsons entering the market, there was no health and beauty retailer with the breadth of skincare expertise that we can offer,” said Jonathan Watts, managing director of Watsons GCC.

4 – Kosé Says Seven Sun UV Protection Agents Do Not Harm Coral Growth

Kosé says it has established a method that can assess the effects of cosmetic ingredients on corals with high reliability and has shown that seven UV protection components pose no threat.

The Japanese beauty giant says it will now be possible to assess the effects of sunscreens and other cosmetic ingredients on corals.

“Following visual evaluation, no abnormalities were found in coral growth in any of the specimens… It was confirmed that the seven types of UV protection agents commonly used for sunscreens n do not affect coral growth at environmental concentrations.

5 – Yatsen’s investments in skincare offset the decline in makeup

Yatsen Holdings managed to achieve growth in 2021 thanks to investments in skincare, which helped offset weak demand for color cosmetics.

The decline is mainly attributable to lower sales of its color cosmetics brands.

“The fourth quarter was a challenging quarter, marked by weak consumer demand and intense competition in the color cosmetics segment,” said Huang Jinfeng, Founder, Chairman and CEO of Yatsen.

However, this was partially offset by the 327.7% increase in total net revenue from its skincare brands.