Lillycover envisions custom robotic beauty system for scalp care and makeup


Based in South Korea, Lillycover was established in 2016 by CEO SunHee An, who has a background in computer engineering.

Before becoming a beauty entrepreneur, An worked in the medical field, where she developed medical devices for burn patients. This sparked her interest in skin health and ignited her determination to develop personalized skin care solutions.

“The point is that the condition of human skin changes depending on diet, environment, stress… However, the tendency is that skin care products are produced in large quantities and stored in warehouses. Instead, people need to have their own personalized skin care solutions for each of them. It is this point that inspired me to develop a personalized skin care business ”, says An.

To this end, the company has developed a smart skin care device, which works with big data and artificial intelligence algorithms to help users easily understand their own skin types.

The device, dubbed Muilli, is a portable device that is available to consumers for around U $ 380. It can help monitor factors such as skin moisture and oil levels.

In addition, it is also a plasma massager, which claims to help increase the absorption of cosmetics and regenerate the skin by stimulating elastin in the skin.

The company has also developed ENIMA, a bespoke cosmetics kiosk equipped with a robotic manufacturing system.

With ENIMA, consumers can analyze their skin and receive personalized products under Lillycover’s BalanX skin care label in just a few minutes.

We have successfully developed a robotic system to produce personalized cosmetics based on the results of skin diagnosis. It is a system that even the large existing players have not been able to develop exactly ”, says An.

Currently, consumers are limited to purchasing only a customized BalanX gasoline from the ENIMA system, however, the company is working to expand the range.

Go ahead, An said CosmeticsDesign-Asiathat the company is looking beyond skin care and into colored cosmetics and scalp care.

She also confirmed that the vision is to develop diagnostic algorithms and incorporate them into an instant and intelligent manufacturing system like it has done with skin care.

In addition, the company is constantly working to improve the diagnostic capabilities of its tools.

“To find a good skin care solution, a good and accurate diagnosis is a prerequisite. With our company, great data on the condition of the skin has been and is being collected. And artificial intelligence algorithms have been developed and are being updated ”, says An.

International aspirations

The company hopes to expand overseas to tap into what it believes is global demand for personalized beauty.

” Diffusion [of personalised skin care] is expected to further accelerate as the distribution channels where consumers can obtain product information also diversify. The fact is that this trend is not limited to South Korea but will become universal ”, says An.

Currently, the company is preparing to enter a few Asian markets, including China, Japan and Vietnam.

However, she aspires to break into the European beauty market with the help of the German multinational Beiersdorf.

Most recently, Lillycover was one of five startups selected to join its beauty acceleration program, Nivea Accelerator (NX). An believes this program has the potential to greatly benefit the company.

“Through an upcoming collaboration with Nivea Marketing and R&D, our company hopes that personalized cosmetics manufactured in small quantities on a smart and flexible production system can be successfully introduced to the European market, with a high potential for revenue growth through subscription to personalized cosmetics.

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