Beauty scale

Meijer launches a new store format, a banner

Meijer’s footprint in the Midwest just took a new direction. The Michigan-based retailer revealed this week that it is adding a new format and smaller-scale banner, Meijer Grocery.

The first two Meijer Grocery stores are scheduled to open in the Detroit area in early 2023 and are designed to provide simple shopping experiences and greater community access to fresh food. According to company information, the Meijer Grocery locations in Orion and Macomb Townships will be between 75,000 and 90,000 square feet in size and feature an easy-to-navigate design, both inside and through a parking area wrapped around a singular corner entrance. By comparison, Meijer supercenters are up to 220,000 square feet and carry items such as electronics and clothing.

Shoppers can purchase a variety of products for daily needs and meals in the new stores. In addition to basic groceries, each Meijer Grocery location will offer fresh produce, a fresh meat counter, a full-service grocery store and a bakery equipped with in-store cake decorators. A pharmacy and health and beauty care space serve other consumer needs in an easily marketable site.

“Our customers know they can count on us for the freshest food and the best value, which has always been at the heart of what we do at Meijer,” said Rick Keyes, President and CEO of Meijer. “Meijer Grocery will now deliver that same combination of freshness and value in a food-focused format in your local community.”

Don Sanderson, vice president of the food group, echoed that sentiment, noting that the store is equipped to meet the needs of community residents. “We’re excited to offer our customers another way to shop,” said Sanderson. This new store concept will not only provide our customers with everything they need on their weekly shopping spree, but also a quick and easy solution when they realize they forgot the key ingredient on their list while preparing the having dinner.

The Meijer Grocery concept follows Meijer’s previous foray into smaller footprint stores. In 2018, the grocer opened the 37,000 square foot Bridge Street Market west of the company’s hometown of Grand Rapids. The friendly neighborhood market offers a range of fresh food and accessible convenience items in a smaller space than traditional Meijer supercenters.

Private property Meijer operates more than 260 supercenters and grocery stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. The company is #20 on The PG 100’s 2022 list, Progressive Grocer’s of the best food and consumables retailers in North America.