Beauty market

New premium skincare brand, S’eau Prima, enters the beauty market and aims to disrupt the face mists industry with a super-potent ingredient

“When I first tried HOCL over 3 years ago, I couldn’t understand how much this simple formula had changed my skin and why not everyone had this modern wonder on the shelf. of their bathroom,” said co-founder and creative director Sybil. Steele.

S’eau Prima, a new modern premium skincare brand based on powerful formulas, is officially launched today. S’eau Prima has developed a superior formulation of hypochlorous acid (HOCl) produced with pharmaceutical grade ingredients, to create its first skin care product, the Face Founder Mist.

Hypochlorous acid (HOCl) is a molecule naturally present in white blood cells that activates the immune system’s ability to heal itself. Lab-produced HOCl mimics this action and, when applied to the skin, helps improve the moisture barrier, purifying and soothing the skin while protecting it from environmental stressors. As a well-researched antimicrobial and anti-inflammatory, the powerful role of HOCl in skin care has only recently been understood. S’eau Prima’s HOCl formula is produced exclusively through a proprietary high-conversion electrolysis process to ensure the highest purity and potency. The pure HOCl is then optimized for pH balance and skin compatibility, as well as ensuring the longest shelf life.

Indispensable on a daily basis, the Melting Face Mist is the ideal first layer to start skincare. The gentle yet powerful formula lays the foundation for maximizing the effectiveness of other skincare products, balancing the pH level of the skin and improving the overall appearance of the skin.

“When I first tried HOCL over 3 years ago, I couldn’t understand how much this simple formula had changed my skin and why not everyone had this modern wonder on the shelf. of their bathroom,” said co-founder and creative director Sybil. Steele. “Since then, we’ve been working on an optimized version, and I’m thrilled that more women are discovering its benefits.”

Hypochlorous acid is both light and UV sensitive, and exposure to light can degrade the potency of the ingredient – just like plastic, over time. As a first in the HOCL category, S’eau Prima packages its formula in an opaque black glass bottle, with its pump included separately, to ensure the formula is at its maximum potency and provides the longest shelf life. possible, while reflecting consumer demand for less plastic waste.

S’eau Prima was founded by beauty and consumer brand experts Sybil Steele and Karen Hayes. Steele had discovered the magic of hypochlorous acid when her then-husband, a surfer, brought it home as a non-toxic ointment for cuts and scrapes. As Steele learned more about the molecule’s role in healing, she began experimenting with the refined formulation in her own skincare routine. A Vietnamese-American who has lived on three continents and traveled extensively, she knew all too well the effects of different climates and urban environments on the skin, and was always on the lookout for effective products that defended and protected her skin against the elements.

To bring the formulation to life, she teamed up with longtime friend Karen Hayes, a seasoned beauty veteran who has built a track record launching award-winning products and campaigns for beloved brands like Bobbi Brown. , Glamglow and Summer Fridays. Together, the co-founders leveraged their vast industry knowledge, informed by their own skincare journeys, to create S’eau Prima.

“As a lifelong eczema sufferer, I loved that HOCl not only soothed my skin, but that it didn’t contain any ingredients that could cause other issues – our formula is so simple and clean,” said Karen, CEO and co-founder of the brand. . “Starting my skincare routine with hypochlorous acid as my foundation, I found I needed less of everything else. My skin was just happier and simplifying my routine helped me made happier.

For every product sold, S’eau Prima will donate a percentage of sales to She’s The First, a women-founded nonprofit that empowers young women around the world through education and advocacy.

S’eau Prima is currently available for purchase on SeauPrima.com.

ABOUT S’EAU PRIMA

S’eau Prima is a modern premium skincare brand inspired by a little known super potent ingredient. Born out of a global pandemic, S’eau Prima crafts iconic products based on powerful formulas and aims to give women the umbrella and space to shine. Co-founders Sybil Steele and Karen Hayes each bring more than two decades of experience growing beauty and consumer brands. Joining forces, they took the culmination of their extensive industry knowledge, informed by their own skincare journeys, to create S’eau Prima.

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