Beauty scale

NewU collaborates with Lyxel&Flamingo for its digital marketing mandate

Lyxel&Flamingo will manage the brand’s digital marketing tasks, including social media marketing, website management, SEO, among others

NewU, the beauty retail business from the house of Dabur, has partnered with Gurugram-based digital marketing agency Lyxel & Flamingo to manage a global integrated digital marketing mandate.

Lyxel&Flamingo will manage the brand’s digital marketing functions, including social media marketing, website management and automation, SEO, influencer management and digital media buying. The agency is responsible for leveraging its collective creative, strategic, and social media skills to improve brand recall, build brand loyalty, and drive digital footfall and engagement. The account was won by the agency following a multi-agency pitch.

“We are the nation’s favorite beauty retailer, offering a broad portfolio of premium products in cosmetics, skincare, personal care, fashion accessories and herbal skincare. plants under one roof. The level of awareness among Indian consumers about current and emerging Indian and global beauty products and trends continues to rise. We are thrilled to partner with Lyxel&Flamingo to further strengthen our brand’s digital presence and forge a deeper connection with discerning consumers. The agency’s creative thought process resonates with our brand ideology and together we are confident to expand our brand’s media footprint using a decluttering strategy in this competitive industry,” said Manish Asthana , business manager, NewU (H&B Stores Ltd). association with the digital agency.

“Our team of young and exuberant professionals believe that a well-rounded digital strategy can exceptionally increase consumer conversion rates. The beauty retail sector in our country is very dynamic and in this context, we intend to bring the ideal balance between creative digital communication and engagement to reach the audience of NewU at a larger scale,” Shreyansh Bhandari, COO, Lyxel&Flamingo, said.

Also Read: Graymatics Names Rahul Bhardwaj Head of Country, India and South Asia

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