Bainbridge Island, WA –News Direct– OPULUS Beauty Labs
OPULUS Beauty Labs, the Pioneer of Freshly Activated Beauty, Announces the Launch of its Retinol+ Starter System in Digital Flagships Saks Fifth Avenue and Neiman Marcus, Known as Top Destinations for Beauty, Fashion and Wellness luxury in the United States. This expansion represents the next steps in the distribution of OPULUS Beauty Labs into the luxury space.
“I am thrilled to partner with Saks Fifth Avenue and Neiman Marcus, as both partners offer the best retail programs, carefully selected luxury assortments, and exceptional service and standards,” said the founder of Saks. OPULUS Beauty Labs, Robb Akridge, Ph.D. (aka Dr. Robb), also known for co-inventing the game-changing Clarisonic. “These partnerships allow us to meet our customers where we know they are already shopping and provide them with an elevated experience from the time they shop through to use at home.”
OPULUS Beauty Labs invented and manufactures the patent-pending OPULUS activator and a unique cosmetic format called Opoule™ treatment. This duo, a novel device and individually dosed three-dimensional formulation, works together like a mini home lab to create high-potency, freshly prepared cosmetics in 100 seconds at the push of a button. The technology is so cutting-edge that TIME Magazine selected the brand’s first market introduction, the Retinol+ Starter System, as “Best Invention of 2021.” The Retinol+ Regimen delivers a gentle yet powerful result where skin looks rejuvenated, calm and restored, giving an overall younger appearance. With this system, consumers experience the benefits of retinol, while minimizing the redness or dryness often associated with retinol use.
“Saks & Neiman Marcus provide tactile experiences that connect customers to emerging brands. Just as we are reimagining beauty, they are redefining luxury shopping through engaging new digital services,” says Dr. Robb, “which is why this is the perfect step to take us beyond our direct channels to consumers.
OPULUS Beauty Labs Retinol+ Starter System and Ramp-Up Night Cream Regimens 1, 2 and 3, with increasing concentrations of retinol, are available at both online retailers from May 2022. To support this launch, OPULUS Beauty Labs is working with its new business partners to deploy a robust marketing plan incorporating in-person events, seasonal presentations, digital promotions, and more.
ABOUT OPULUS BEAUTY LABORATORIES
OPULUS Beauty Labs was founded in 2019 by Dr. Robb, who pioneered the beauty device category with the launch of Clarisonic. The passionate team behind OPULUS Beauty Labs has over 100 years of collective experience, marrying the freedom and imagination of a tech start-up with the wisdom and credibility of the world’s most successful beauty brands. OPULUS Beauty Labs is a vertically integrated company with in-house R&D, cosmetic manufacturing and product assembly. The company is implementing the next stage of its business to expand distribution and provide customers with access to incredible innovations.
OPULUS Beauty Labs was launched in 2020 as the first and only brand in the market that offers skin care that is freshly activated at the time of application. The brand launched its award-winning Retinol+ Starter System, containing the first wearable cosmetic device, the Activator, and a new cosmetic format, the Opoule Treatment. The Activator (your cosmetic jar forever) transforms the Opoule into an optimally warmed cosmetic product, ready to be absorbed. By modifying its ingredients, a range of unique cosmetic products are possible, from skin care to hair care, ranging from serums to balms. In April 2022, OPULUS Beauty Labs demonstrated the flexibility of its technology by launching another innovative treatment system, the Glow Rituals Collection. Focusing on achieving radiant-looking skin for clients with different skin concerns, these three spa-worthy facial therapies are based on three different scientific processes of exfoliation: chemical peeling, enzyme activity and action mechanical. OPULUS Beauty Labs continues to reinvent the beauty market, offering customers exciting cutting-edge technology with proven results in an elegant format. For more information about OPULUS Beauty Labs, its award-winning technologies and how it minimizes its impact on the environment (no jars/no plastic), visit OpulusBeautyLabs.com or follow it on Instagram or Facebook.
Saks is the premier luxury e-commerce platform, driven by a mission to help Saks Fifth Avenue customers express themselves through relevant and inspiring style. Through its website and app, Saks offers a highly personalized experience and a curated assortment of fashion, along with professional stylists and fresh editorial content. The company is redefining luxury shopping with a digital-first service model and seamless connection to an extraordinary network of 41 Saks Fifth Avenue stores across North America. Follow @saks on Instagram, Facebook and Twitter, and @thesaksman on Instagram.
ABOUT NEIMAN MARCUS
Neiman Marcus is a Dallas-based luxury retailer, providing customers with access to exclusive and emerging brands, proactive service and unique experiences since 1907. Every day, Neiman Marcus connects with customers around the world while delighting them with exceptional experiences across a 37-store presence in the United States, the largest luxury e-commerce platform in the United States, and industry-leading remote selling and personalization technology. From delicious meals and indulgent beauty services to bespoke experiences and exclusive products, there’s something for everyone. To keep up with the latest news and happenings at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube and Twitter.
Neiman Marcus is part of the Neiman Marcus group. We lovingly direct everything we do for our customers, associates, brand partners and communities. Our integrated luxury commerce strategy is about building long-term relationships. It is this connection that creates emotional potential and great lifelong value with all those we serve. Thanks to the expertise of our 9,000 associates, we deliver on our three sales channels in store, e-commerce and distance selling. Investments in data and technology enable us to develop a personalized luxury experience. Our brands include Neiman Marcus®, Bergdorf Goodman®, Neiman Marcus Last Call® and Horchow®.
Rell Marketing + Communication
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