Beauty scale

Pacifica Beauty Appoints New CEO and Brentwood Becomes Investment Partner

THE WHAT? Pacifica Beauty announced two strategic moves as part of its ambitious growth goals for 2022 and beyond. The vegan and clean beauty brand has named Nathalie Kristo as its new CEO and board member and Brentwood Associates as its new growth partner.

THE DETAILS Kristo joins Huda Beauty where she served as President for North America before being promoted to CEO. During her career, she has also held several management positions at L’Oréal. Founder Brook Harvey-Taylor will serve as the company’s president.

THE WHY ? Harvey-Taylor explains, “For the past 25 years, we have pushed to democratize clean, vegan and more sustainable beauty with our accessible prices. The consumer has never been more ready for our brand than they are today. As we continue to grow rapidly, I’m thrilled to have Brentwood as our new partner, with its deep pool of talent and capabilities to help brands scale. With the addition of Nathalie as CEO, bringing her incredible leadership and experience, I think we are going to be unstoppable. Nathalie is truly inspiring and aligned with our mission and values. Her global beauty experience and proven track record will be invaluable as we seek to take Pacifica to new heights.