Beauty scale

Pinterest and Tastemade announce first-of-its-kind strategic partnership to scale creators, content series and live streaming on the Pinterest platform

Multi-Year, Multi-Million, Multi-Territory Deal Is Pinterest’s First under the direction of the Content Director Malik Ducard

NEW YORK, June 14, 2022 /PRNewswire/ — Today, From Inspiration to Fulfillment Platform pinterest and modern media company Made with taste announce a multi-million dollar global strategic partnership, the first of its kind, to scale creators, content series and live streaming on Pinterest. The multi-year partnership begins immediately with the launch of initial programming in the third and fourth quarters of 2022 and throughout 2023.

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Under the terms of the agreement, Tastemade, already one of Pinterest’s largest video partners globally, will produce 50 new shows that will debut exclusively on Pinterest through new content franchises and Ideas Pins. pinterest multipage video. Co-developed by Pinterest, these series will feature talent from the Tastemade and Pinterest creator communities around the world – and will be produced in at least eight different languages ​​by Tastemade’s global studios in the US, LATAM, Europeand APAC.

Tastemade will also produce hundreds of hours of new live shows for Pinterest TV. Filmed on location and at Tastemade’s studios, the live streams will aim to increase total viewership, attract repeat viewers, test shopping behaviors and encourage community engagement. Tastemade’s experience with live commerce will prove invaluable in enabling creators, brands and consumers.

“As one of our largest video partners globally, I’ve been so impressed with how Tastemade has expanded its platform, consistently delivers engaging content, and creates value on Pinterest,” says Content Manager Malik DucardPinterest. “This is a natural extension of our existing partnership as we ramp up our content and creative efforts at Pinterest, and I’m excited to create something even bigger to inspire Pinners in more than languages ​​around the world.

By partnering with Tastemade, Pinterest is further expanding its creator ecosystem with a pioneer in native mobile video to drive high-quality video content and engagement on the platform, enabling a truly unique offering for creators of collaborate with Tastemade and Pinterest globally. base. While Pinterest began its creative efforts focusing on “rising stars” and “in-house” creators, this newly expanded partnership with Tastemade will also strengthen Pinterest’s native content approach with programmers and editors as premium content creators.

Tastemade generates some of the most inspiring content on Pinterest, with Tastemade Pins generating 200% more saves than the average Pin.1 While Tastemade has historically focused on the passion-driven content sectors of food, travel and home and design, this partnership will expand its programming into other high-value categories including beauty, fashion, health and wellness, fitness, parenting, pets and more – leveraging Tastemade’s robust global video platform and creator community to bring greater quality and a greater breadth to Pinterest’s video ambitions and to produce an even broader array of programs to inspire Pinterest users worldwide.

“Consumers have undeniably embraced video as their preferred content medium, and one that is especially powerful in inspiring consumers to take action to create a life they love,” says Co-founder and CEO Larry Fitzgibbon, Tastemade. “The biggest trends in media are now about video, creators and live streaming – and this partnership addresses all three on a global scale. We have a long history of deep audience engagement on Pinterest and we’re excited to take even more Pinners from inspiration to realization through video storytelling.”

As part of the deal, Tastemade will also host a series of in-person creator events at Tastemade studios around the world (Los Angeles, London, Tokyo, Jakarta, BombaySao Paulo, Buenos Aires) in many of Pinterest’s key international markets. Creators from the Pinterest and Tastemade communities will come together for community building activities, creator activations and training sessions aimed at catalyzing higher quality video storytelling and overall engagement on the Pinterest platform.

ABOUT TASTEMADE

Tastemade is a modern media company that attracts a global audience of over 300 million monthly viewers across all major digital, mobile and streaming TV platforms, recording 700 million minutes watched each month. We create award-winning video content and original programming in the Food, Travel & Home and Design categories that we share with an engaged, passionate and global community. Tastemade has won numerous awards and accolades for its innovation and original programming, including three James Beard Awards, two Emmy Awards, and was recently recognized as one of fast business‘s “Most Innovative Companies” in 2021. For more information, visit Tastemade at: www.tastemade.com

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ABOUT PINTEREST

People all over the world come to Pinterest for inspiration. It’s a visual discovery engine where people find inspiring designers, shop for new products, and search for ideas to take offline. People have logged over 300 billion pins across a range of interests from building a home office to baking a new recipe to finding your next vacation spot. Based at San Francisco, Pinterest was launched in 2010 and has over 400 million monthly active users. Available on iOS and Android, and on pinterest.com.

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PR CONTACTS

Elizabeth Luke
[email protected]
(201) 982-3799

Brooke (Swilley) GarringerMade with taste
[email protected]
(561) 436-1326

1 Pinterest, Global Analytics, January 2021May 2022

Tastemade Logo (PRNewsfoto/Tastemade)

Tastemade Logo (PRNewsfoto/Tastemade)

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