New Edition of America’s #1 Road Atlas Launches as Travel Heats Up
CHICAGO, April 26, 2022 /PRNewswire/ — Rand McNally, a leader in connected vehicle, navigation and mapping technology, today announced the availability of the 99and Iconic sound editing Road Atlas. Rand McNally continues to create and support an annual edition of the beloved Road Atlas for legions of travelers who prefer large-scale mapping.
This year’s Road Atlas comes just when holiday travel is expected to reach pre-pandemic levels.
This year Road Atlas comes at a crucial time: after the past few years of uncertainty, holiday travel is expected to soar in 2022 to reach pre-pandemic levels.* According to the US Travel Association, 80% of people traveling this season will jump in a car, van or bus and take a road trip.
“It’s no surprise that road trips have rebounded so quickly,” said Aaron Dannenbring, CEO of Rand McNally. “The Great American Road Trip is a rite of passage for many of us and there are so many beautiful places to explore. Due to its larger format, the Road Atlas is an ideal tool for inspiration and trip planning. It is also very useful as an aid for those impromptu stops along the way”
The Rand McNally Road Atlaswhich has guided generations of travellers, has won over new road enthusiasts in recent years.
Since the pandemic shutdown in 2020, Rand McNally has seen sales increase for his line of atlases, which include different scales and map formats. The atlas line includes the classic 11 x 15 ½” Road Atlas as well as an atlas with larger-scale maps and several smaller-sized books for easier portability.
The previous edition of Large Scale Road Atlas appeared almost weekly on Weekly editors List of bestsellers; in fact, this title made The weekly publishers longest running bestseller list of 2021.**
“The new edition of the Road Atlas features some great updates and changes. Whether used to help plan a trip or serve as a backup for navigation, we anticipate continued growth in our range of atlases as road trip season is starting again,” said Sean TateRand McNally’s chief operating officer.
New this edition
New Road Atlaswhich bears the year 2023 on the cover, features a refreshed design with a stunning cover photo of the Maroon Bells area near Aspen, Colorado. Other titles in the lineup feature beautiful landscapes from Emerald Bay to Lake Tahoe, California, Cape Cod, Mass., Franconia Notch State Park, NHand Glacier National Park, Mt.
The books include thousands of updated maps and points of interest, including:
The inclusion of mileage-based exit numbers to the Hutchinson River Parkway in New York,
Updated state population totals and rankings,
And, the addition of several state parks, including Fishers Peak in Colorado and Machicomoco in Virginia, as well as the Shipwreck Coast National Marine Sanctuary in Wis.
Released on the heels of National Parks Week 2022, the Road Atlas highlights all 63 U.S. national parks in a special editorial feature: “National Parks by Decade.” The feature examines the history of the park, which began over a century ago with the first location to gain national park status: yellowstone national park.
Atlases are available at store.randmcnally.com, online stores, bookstores and other retailers. Visit randmcnally.com/roadatlas for more information.
** Breakdown of 2021 bestsellers by publisher (publishersweekly.com)
About Rand McNally – ChicagoNew York-based Rand McNally improves journeys with innovative solutions that improve the flow of people and goods.
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