Beauty market

Robbie Williams ‘bursts into health and beauty market with new skincare line’

He is a successful singer, songwriter and family man.

And Robbie Williams would add another string to his bow by launching a brand new skincare range called Hopeium.

The former Take That star, 48, is trying to break into the health and beauty market with her range of cleansers and moisturisers, it has been claimed.

Big plans: Robbie Williams would add another string to his bow by launching a brand new skincare line called Hopeium

A source told The Sun: “Robbie is open to anything and everything – and Hopeium is his brainchild. It means having an irrational sense of optimism, which is very Robbie.

“He has trademarked the name in the UK and US and covers a range of skincare products including cleansers, serums and moisturisers. Fragrances are also included.

“Robbie has always had a ‘go for the sky’ mentality and he’s ready for anything and everything.

“He likes to be busy and this new project is something he can really get his teeth into.”

Company: The former Take That star, 48, is trying to break into the crowded health and <a class=beauty market with her range of cleansers and moisturizers, it has been claimed” class=”blkBorder img-share” style=”max-width:100%” />

Company: The former Take That star, 48, is trying to break into the crowded health and beauty market with her range of cleansers and moisturizers, it has been claimed

Representatives for Robbie have been contacted by MailOnline for comment.

It comes during a busy time for Robbie as his new album XXV is released on September 9, while a biopic about his life Better Man is currently filming in Australia.

His biopic Better Man will cover his incredible rise to fame, going from boy band heartthrob to stadium superstar.

Production has started on the big-budget film – billed as “a musical fantasy” – which is being directed in Melbourne by Australian filmmaker Michael Gracey who directed the box office hit The Greatest Showman.

British actor Jonno Davies, 29, best known for the Amazon Prime series Hunters, will play Robbie as a younger man.

From pop star to screen icon: It comes during a busy time for Robbie as his new album XXV is released on September 9, while a biopic about his life Better Man is being filmed in Australia

From pop star to screen icon: It comes during a busy time for Robbie as his new album XXV is released on September 9, while a biopic about his life Better Man is being filmed in Australia

Other cast members include Australian actors Kate Mulvany (The Great Gatsby), Damon Herriman (Mr InBetween) and filmmaker-actor Anthony Hayes, whose feature Gold is currently streaming on Stan.

Robbie first rose to fame in boy band Take That, before launching a successful solo career in 1996. A series of hit singles and albums in the UK followed.

In 2006, Robbie entered the Guinness Book of World Records after selling 1.6 million concert tickets in a single day.

The filmmakers were careful to avoid comparisons with recent musical biopics like the Queen movie Bohemian Rhapsody and Elton John’s story Rocketman.

Iconic: Robbie rose to fame with Take That and achieved 12 number one singles on the UK Singles Chart as well as eight number one albums (pictured 1994)

Iconic: Robbie rose to fame with Take That and achieved 12 number one singles on the UK Singles Chart as well as eight number one albums (pictured 1994)

In an official statement, the production said the film was “a satirical musical based on the life of a pop star”.

The film will feature “re-imaginings” of Robbie’s hit songs and stunning visual effects to explore the “inner demons” the superstar has had to battle on and off stage.

The film’s production is based at Docklands Studios in Melbourne.

Star: British actor Jonno Davies (pictured in February 2020), 29, best known for the Amazon Prime series Hunters, will play Robbie as a young man

Star: British actor Jonno Davies (pictured in February 2020), 29, best known for the Amazon Prime series Hunters, will play Robbie as a young man

“Telling the beautiful and distinct story of Robbie William, in my home, in my own city, is a dream come true,” Gracey said in a statement.

“There is a creative energy burning in the Melbourne film industry, and I know this film will thrive here.”

He went on to describe Robbie as an “everybody” who has an “incredibly relatable story” about chasing your dreams.

Family man: Robbie has been married to his wife Ayda Field since 2010 and they share four children together

Family man: Robbie has been married to his wife Ayda Field since 2010 and they share four children together