E-commerce company Purplle has launched its latest brand campaign “Har Indian Ka Beauty Destination”. The campaign shows a diverse group of friends, from across the country, who find their perfect match on the beauty e-commerce platform. Brand ambassador Sara Ali Khan, wearing a Manish Malhotra outfit, encourages girls to fearlessly explore their beauty needs and embrace their diversity, the company said.
Nippun Aneja, Commercial Director of the company, said, “Beauty is very personal and exploratory. Today, with digital technology breaking down access barriers, the beauty experience is full of personalized solutions. Powered by a strong technological backbone, our positioning encourages women to explore the pleasures of beauty, with a wide range of certified authentic products delivered over 18,000 PIN codes. With this, we are truly Har Indian ka Beauty Destination.”
Sara Ali Khan said, “I hope many young girls will resonate with our campaign and, regardless of their definition of beauty, they can truly indulge in whatever is close to their hearts for the brand. For the campaign, we revived the brand’s personality. be trendy, but super fun and relatable”
The digital campaign was published on the actor’s social platforms and will be amplified in all languages through digital and social channels.
Digital spending will account for a third of all advertising spending in India, according to a report by advertising agency Dentsu India titled Digital Advertising in India 2022.
On a planned total publicity of ₹93,119 crore, digital advertising will be worth Rs. 35,809 crore by 2023 at 14.75% CAGR. The report adds that it expects the advertising industry to reach ₹81,025 crores by the end of this year 2022, with a growth of 14.6%.
India’s advertising industry in 2021 stood at ₹70,715 crores, having increased by 18.6% compared to 2020. The report adds that the digital advertising industry has witnessed a growth in the market size of ₹15,782 crores in 2020 for ₹21,353 crore in 2021, growing at 35.3% CAGR. Digital media is expected to grow at a CAGR of 29.5% through 2023, he said.