Beauty industry

Shada Monique on her driving beauty store and salon

Last year, the beauty industry, like just about the rest of the planet, experienced an unprecedented upheaval. COVID-19 has disrupted all aspects of daily life, with in-person experiences like shopping not only sometimes becoming impossible, but dangerous. Despite all the negative things that have come out of the pandemic, there is still a silver lining: a change in the way we as consumers decide to spend our money, and the awareness that we hold a lot. more power to shape the economy than we realize. . We have witnessed an opportunity for small beauty companies who may never have been able to reach certain audiences to explore a range of new virtual services, thereby creating their communities in a safe manner. But a 24-year-old entrepreneur realized that the human element that is lost when buying products online (like chatting with experts or avoiding long shipping times) could be eliminated by re-imagining what might sound like a face-to-face experience.

Shada Monique created Hair’Satility, the first drive-thru beauty store and salon in Statesboro, Ga. That allows customers to shop from 10:00 a.m. to 10:00 p.m., Monday through Saturday, without having to to get in touch with other people. Drive-thru operates through a call-in system where customers call ahead to place their order before pickup, then collect their items without ever having to leave the security of their car.

She realized that continuing to be a beauty consumer shouldn’t cost us our health (or potentially our lives), and that with a little innovation, she could reimagine what beauty shopping looks like for her community. . In a time when so much seems uncertain, being able to safely buy our favorite hair products and tools offers a comforting level of normalcy. Not to mention that her town (which is three hours from Atlanta) was totally lacking in local beauty options, hence the idea of ​​opening her own boutique.

In addition to picking up goods behind the wheel, the boutique and its team of four offer hair braiding, weaving and microblading services by appointment, services that it hopes to expand into its next Hair’Satility locations – more on that later.

We spoke with Monique to get the scoop on her brand new business and her vision for the future of accessible beauty shopping.

When was Hair’Satility founded and what was your inspiration?

“I decided to open my store last year, when the general consensus for the New Year was that 2020 would be a ‘different’ year. The idea had been in my mind and in my notebook for way too long. long. On June 15, 2020, I received the keys to my building. My inspiration started by braiding hair in ninth grade after my shifts at Wendy’s, and sometimes I ran out of hair. It would be so late that my clients then would have to be postponed until the next day, interfering with my other customers, so I started planning to open my own beauty store which would stay open until midnight, but with a drive-thru option afterwards. normal hours.

How did you end up in the beauty industry?

“I’ve been doing my hair since high school, so I came into contact with the beauty industry quite young. It was still a skill I could use anytime. I have also always been obsessed with skincare since about sixth grade. I would google stuff like “how do bumps form?” Out of nowhere. Last year I finally decided to go to aesthetic school, which was the most difficult thing I feel like I went through.

What does a normal day at Hair’Satility consist of?

“A normal day here is all about setting the mood, so we run straight to the TV for episodes of our favorite shows or play music until about after lunch. Then we start getting calls and more traffic. customers who really all come to see the store in the media.

What are the top selling or most popular items purchased from Hair’Satility?

“The best sellers, I would say, are Göt2b hair products, heated combs, eyelashes and earrings.

What happens when opening a beauty store? What advice would you give to someone who dreams of opening their own beauty store?

“Two words: inventory and patience! You have to have patience to hunt down so many products and deal with a lot of these distributors who don’t make it easy. My advice will be to plan ahead, be prepared to deal with the commercial paperwork before the cute stuff like shopping for the store because you will run into a hundred obstacles! I would love to see more black owned beauty products sold here.

What’s the next step for Hair’Satility?

“The next step will be a store in California and then in Houston.”

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