Beauty products

SpoiledChild is a style-focused AI beauty brand

Robin Mosley/CNET

When I first heard Spoiled childthe new brand of IL Makiage, I wasn’t sure what to make of this beauty brand as I didn’t feel like I fit their target market. A lot of what I saw led me to believe it was the “cool kid” brand – not too flashy, but with enough New York flair to make it stand out. Nothing about this character resonated with me, but once I realized it was a brand formulated for all ages, I was curious how everything would work on my skin and hair.

As companies compete for skincare dollars, SpoiledChild has entered the arena as the latest brand to combine AI technology with skincare. Another company that uses AI technology is Proven skin care, and uses ingredients adapted to your skin. What I think sets SpoiledChild apart from other brands is the design of their skincare capsules. Of the skincare brands I’ve tried, this is the first that leans into a futuristic vibe and makes it clear that sustainability is at the heart of its products.


  • Futuristic capsule design
  • Try before you buy option
  • Moisturizes dry and sensitive skin well

Do not like

  • Products are more expensive than expected

Each capsule is brightly colored and comes in clear plastic pump bottles. And since I’m concerned about recycling and reducing waste, it’s good to know that you can return the dispensers, or capsules, to SpoiledChild for refilling.

Before accessing the products, you run through the simple beauty quiz powered by SpoiledBrain, an adaptive machine learning robot, to identify recommendations. This process isn’t too different from other brands, but I enjoyed the questions about what kind of supplements I use, where I buy my products, and the additional questions about my hair. Not all brands consider these factors.

After completing the questionnaire, I got a list of products that I could buy individually or subscribe to if I wanted to save some money. My results for my hair included the M33 Ultra Stimulating Hair and Scalp Serum for $68. There was also a list of additional products that I could add if I liked. The only thing that stands out from other brands is the “try before you buy” feature. If you spend $5 on shipping and handling, you have 14 days to try one or more products from your quiz results.


SpoiledChild Retin Night Rewind Anti-Aging Serum.

Screenshot by Robin Mosley/CNET

For this review, I received seven products: Retin Night Rewind Anti-Aging Serum, Replenishing Glycolic Anti-Aging Serum, Triple Peptide Anti-Aging Moisturizer, Repairing Anti-Aging Moisturizer, Collagen Glow Anti-Aging Serum, Hair Boost Biotin+ scalp. serum and the fast recovery hair mask. I enjoyed all of the products, but I’ve focused on my favorites below.

Retin Night Rewind Anti-Aging Serum

My favorite of the bunch is the Retin Night Serum – I’m a sucker for night creams because of my dry skin. This serum has a light green color and absorbs quite quickly. It doesn’t sit on my face like some other products do. This is a good serum for anyone who needs skin hydration and rejuvenation. Ingredients include retinol, which can reduce wrinkles, and hyaluronic acid to hydrate your skin.

Anti-Aging Collagen Glow Serum

My second favorite item I tested was the Collagen Serum. It includes peptides, hyaluronic acid and lily cell extract. I would say this had the thinnest consistency of any product in the group. It felt like water, dried well and didn’t leave a sticky feeling on my skin. But here’s the thing about this serum: even though it’s thin, it keeps my skin hydrated like I’d expect from a thicker product. Generally, when I apply thin creams, my face is dry in a few minutes. I didn’t have that problem with this one at all. And with peptides that promote collagen elasticity and lily extract that brightens your complexion, it’s a great product to use regularly.


Robin Mosley/CNET

Anti-aging triple peptide moisturizer

The peptide moisturizer is a white cream and comes in a hot pink capsule. The thickness reminded me of lotion, which is great for drier skin. Formulated with ingredients like peptides to stimulate the regeneration of new skin cells, hyaluronic acid, and fatty acids, this moisturizer was great day or night. Of all the products in the lot, this is the one I reached for when I needed to put something on my skin in a heartbeat.

Fast recovery hair mask

I can only speak for my type 4C hair, but ingredients like shea butter and oils work well to hydrate and define it. I’m no stranger to using hair masks like this, which uses shea butter for hydration and macadamia oil for frizz control. Although the color of the hair mask isn’t particularly appealing, it smells great, provides good coverage, and washes out easily. It’s probably best paired with other hair care products from SpoiledChild, but it may stand on its own.

At the end of the line

Given how sensitive and dry my skin is on a daily basis, I expected the thinner serum and hair mask to perform less well, but both succeeded. The thicker serums worked as expected; and none of SpoiledChild’s products have caused any breakouts, which is a plus. The important thing to remember is that although SpoiledChild works for my skin, I didn’t see immediate results and you probably won’t either. It is with consistency that you will see a difference. If you have the money, I suggest giving SpoiledChild a try, especially if you want a long-lasting product for your skin concerns. But if you’re okay with the skincare routine you have right now, you can skip it.

The information in this article is for educational and informational purposes only and is not intended to constitute medical or health advice. Always consult a physician or other qualified health care provider with any questions you may have about a medical condition or health goals.