The best new beauty products launched in May 2021


As we head into Memorial Day weekend, we get more and more excited to bright makeup, dewy skin and warm, summery scents. This month’s best new beauty products are exactly the right mood. With celestial collaborations from Em Cosmetics and Ill Makiage, as well as compacts rich in pigments from Pat McGrath and Roen, there are plenty of ways to add some shine to your makeup routine. Skincare Side: Soothing serums, body scrubs, beach scents and body oils are the perfect pre-vacation prep. Here, 11 launches we love from May, just in time for the unofficial start of summer.

We only include products that have been independently selected by the W editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.

Blush has been one of star makeup artist Pat McGrath’s most requested products for ages. Luckily, our prayers have finally been answered, with these nine pigment powders for every skin tone.

Do you like the smell of sunscreen? Try a spritz of this soon to be launched Vacation-branded summer scent (and take a look at their amazing, super retro website). Formulated by Carlos Huber and Rodrigo Flores-Roux, the nose behind the emblematic Happy Clinic, it will transport you directly to the beach.

Formulated primarily for melanistic skin, this highly anticipated serum from Eadem is powered by Smart Melanin technology, which contains amber algae, niacinamide and encapsulated vitamin C to fade dark spots.

Exclusive to Nordstrom, this gentle leave-in cleanser from the luxury skincare brand gently and effectively removes sweat, makeup and other impurities.

Update your daily makeup routine with this stellar set from Il Makiage in collaboration with vlogger Carli Bybel. Each set includes a palette of highlighters, lipstick, and pencil, and comes in three flattering shades for a standout glow.

Gods Deliverance Serum – the wild follow-up to their cult eye masks – has been around for years. It contains a cannabinoid complex, water lily extract and peptides clinically studied for noticeably calmer and smoother skin.

Launched by More shiny Alumni Annie Kreighbaum and Rebecca Zhou, this smoothing set from trendy new body care brand Soft Services is all you need to keep all your appendages in pristine condition.

Looking for a little extra sparkle as more and more parties appear on the calendar? These Megawatt Cushion Highlighters feature buildable shimmer in three moon-inspired hues.

With a blend of dragon fruit, tuberose, and orange blossom, this two-in-one scrub from beloved Jen Atkin hair care brand promises smoother skin and a less crowded shower this summer.

Somewhere between cream and powder, these shimmering shadows from Roen deliver a soft, peachy touch on the smokey eye, perfect for a warmer-weather evening look.

Add a little extra shine and a gorgeous wash of coconut, vanilla blossom, and warm almond scent before you go with this lightweight body oil.

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