Twelve years ago, when Bakel introduced clean beauty to the Italian market, chemist Dr. Raffaella Gregoris did so with the belief that skincare should have meaning and the brand effectively translated her belief in the power of quality and craftsmanship to create sustainable, clean science. -Sustained, performance-driven skin care.
Led by Gregoris’ personal dedication, the brand’s team of chemists championed skincare that delivers real, tangible results using only the highest quality, clean ingredients. We translate proven raw materials and ingredients into scientifically researched, carefully crafted products to share with the world. And over the years, Bakel has maintained its philosophy and dedication to proven products and formulated serums made entirely of active ingredients, with no unnecessary additions.
“It’s not marketing, it’s science,” Gregoris told WWD of the brand’s third-party-tested claims, which include countless dermatology insights.
Here, Gregoris explains to WWD why she launched Bakel, ongoing research development, and the importance of educating the consumer with transparency.
WWD: What led you to create the Bakel brand?
Dr. Raffaella Gregoris: When I started Bakel, I launched during Cosmoprof in Bologna, and I thought in a totally different way. We claimed 100% active ingredients and zero unnecessary substances – it was so new that everyone came to our booth trying to figure out how to avoid using preservatives.
When I think back to our launch, my first concern was the ingredients. I wanted to create something that was made entirely of active, clean ingredients. It seems like a very common way of thinking now, but back then it wasn’t a common thing.
My way of approaching things was disruptive. First of all, I wanted to eliminate all the unnecessary ingredients put into the products. From my point of view, something that is useless as an ingredient is the one that you put in the formulation because you want to achieve something like having a nice texture or a scent. And unnecessary ingredients are also preservatives. For Bakel, each ingredient must be scientifically proven to benefit your skin.
Second, I wanted to create a safe product because there are a lot of ingredients that create issues when considering allergies or irritation. In many cases, skin care contains many unnecessary ingredients that cannot be processed on the skin. It doesn’t make sense to include these ingredients.
And safety also means giving the end consumer the guarantee that Bakel avoids these types of ingredients. All of Bakel’s products are certified by clinical tests that examine effectiveness and demonstrate that the products really do what they say they will do for your skin.
WWD: Bakel has placed transparency with the consumer at the forefront of its strategy, why is this so important?
RG: Efficiency, transparency, sustainability and safety are Bakel’s four paradigms. All of these elements together lead to an end result where we are able to produce an ethical product. And that’s not marketing, that’s science.
Transparency is an integral part of our philosophy. People buy skincare like they buy a dress and that’s not good because skincare is becoming a part of us. You can’t buy skincare just because you like the packaging or because it smells good.
From the beginning, I wanted to educate the consumer to be autonomous by trying to understand what he is buying. On every box of Bakel product, we list each ingredient, explain what it does for your skin, where it comes from and when it’s best before. For me, the quality of what is in the product is the most important part of my job.
There are many problems related to the composition of skin care. Brand advertising will say that a product will reduce wrinkles by a certain percentage, but that’s just marketing. Bakel was able to use science to get better results in how we use ingredients. It is very important to me that Bakel’s claims are recognized by the scientific community. For example, with Jalu-3D, we were able to increase collagen density by 32%.
Moreover, in terms of sustainability, Bakel has always been at the forefront in the formulation of clean cosmetic products and remains actively committed to preserving the health of the planet by taking concrete measures, such as reducing paper, limiting the use of plastic, phasing out hard-to-dispose materials and replacing information leaflets with QR codes.
WWD: As clean beauty has continued to evolve; How does Bakel continue to stand out in the market?
RG: The fact that we’re a clean, iconic beauty brand says a lot – we really are advanced clean beauty. I also see my products in a different way on the market because, unlike traditional skincare lines, Bakel recognizes the mechanisms of the skin. Compared to other lines, we do not sell separate day and night creams, but our cream takes care of each specific mechanism of aging. The perfect cream for our consumers is the same day and night.
It’s not easy, but we educate the consumer on habits that are different from what has been marketed to them for a long time. Bakel will never have a line just for men, it makes no sense, the products they need are the same.
The future is in 3D
Driven by a dedication to research and innovation, Bakel takes skincare to a new dimension with 3D BAKEL® technology.
Launched in the United States, Jalu-3D was developed over seven years after discovering the possibility of 3D printing hyaluronic acid, an effective anti-aging ingredient. The patch of pure active ingredients that serve to awaken the skin’s natural beauty has revolutionized the possibilities of fast-acting skin care.
“We wanted to create something that had even higher efficacy,” said Dr. Raffaella Gregoris, founder of Bakel. “What we have accomplished is incredible. It is a new texture of the first 3D printed cosmetic that consists of a very thin patch that dissolves on contact with the skin.
Thanks to the 3D printing process, regular hyaluronic acid fibers of constant diameter are produced in a clean room. The shape of the fibers obtained is similar to that of a ribbon, able to ensure a greater contact surface with the skin. Basically, the active ingredient is “caged” in a stable 3D structure made up of intertwined ribbons of pure hyaluronic acid which is instantly absorbed upon contact with moist skin, providing deep hydration, reducing wrinkles and rejuvenating the complexion. in just 10 days of treatment. . This revolutionary technology provides the skin with the highest concentration of active ingredients possible so far in cosmetics.
Moreover, all of these results are proven by robust clinical studies. In a 90-day clinical study conducted by the University of Ferrara on a sample of 30 women aged 25-61, two applications per day.
Jalu-3D is an eco-friendly skin care product, designed to achieve the highest sustainability standards available. With its innovative and revolutionary 3D technology, Bakel closes the loop of eco-sustainability. Jalu-3D is an advanced clan beauty made in Italy, cruelty-free, vegan and made with 100% active ingredients. The patch is composed of micro-polymers of active ingredient capable of being completely absorbed on contact with damp skin, leaving as only residue a film of 100% biodegradable starch.
The box is made of recycled paper and fully recyclable. Plus, it’s engineered to achieve the highest durability standards available.