When you’re looking for a new beauty product, there’s only one place to look – Cult Beauty.
The online retailer stocks hundreds of brands from around the world. Everything from independent businesses you need to have on your radar, to beloved favorites and their latest launches. There are very few products you won’t find on the site – if it’s having a moment in the industry, you can count on Cult Beauty’s shoppers to make sure its customers have access to them.
So when we asked Cult Beauty to tell us what their top-selling products were last year, we knew they were guaranteed to be among the best beauty products in the industry in 2021. do not expecting one brand to dominate the list so much. Olaplex treatment products appear on the list six times. We knew it was popular, but we just had no idea How? ‘Or’ What popular.
So without further ado, keep reading for the 10 bestselling beauty products on cult beauty from 2021.
- Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliator, £31
- Revitalash Advanced Eyelash Conditioner, £97
- Olaplex No.3 Hair Perfector, £26
- Olaplex No.5 Bond Maintenance Conditioner, £26
- Olaplex No.4 Bond Maintenance Shampoo, £26
- Cult Beauty Wellness Edit
- Olaplex Shampoo and Conditioner Set, £52
- Olaplex #7 Bonding Oil, £26
- Drunk Elephant Protini Polypeptide Cream, £57
- Olaplex No.6 Bond Smoother, £26
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliator, £31
A product so popular and in demand that it is also on the Net-A-Porter bestseller list. If you have blemishes that won’t go away and dead skin cells that dull your glow, then you need this exfoliator.

Olaplex No.3 Hair Perfector, £26
Here we go, the first appearance of Olaplex. The original at-home product that took the hair industry by storm. You use this one after your in-salon Olaplex treatment to make hair softer, stronger and healthier.

Olaplex No.5 Bond Maintenance Conditioner, £26
Entry number two with Olaplex conditioner. This conditioner is your daily nutrition boost if your hair has seen better days from coloring or heat styling.

Cult Beauty Wellness Edit
Cult Beauty regularly curates a selection of beauty products designed to ‘delight and thrill’. Last year, his Wellbeing Edit was a huge seller. This particular edition is no longer available, but there is a rather fabulous Female Founders Edition: United States Edition out now. It’s £75, but it’s worth £190.

Olaplex Shampoo and Conditioner Set, £52
Lots of people bought the shampoo and conditioner bundle.

Olaplex No.7 Bonding Oil, £26
This is our fifth entry from Olaplex. Bonding Oil mends broken bonds, tames frizz and flyaways, and provides dry, thirsty ends with much-needed moisture.

Drunk Elephant Protini Polypeptide Cream, £57
One of Drunk Elephant’s most iconic products, this peptide- and fatty-acid-rich moisturizer encourages collagen production and prevents it from breaking down. The skin is plumper and happier.

Olaplex No.6 Bond Straightener, £26
And we end the list with, you guessed it, Olaplex. This is your smoothing cream to apply after shampooing and conditioning. It makes hair easier to comb and caress.