Unilever: invites startups to partner via Positive Beauty Growth Platform


Unilever invites startups to partner via Positive Beauty Growth Platform


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Unilever today announced the launch of the Positive Beauty Growth Platform – a new initiative that aims to partner with scale-ups and startups to drive innovation and brand growth.

The Positive Beauty Growth Platform is led by Unilever’s Beauty and Personal Care division, home to global brands such as Dove, AX and Love Beauty & Planet, and The Unilever Foundry, the collaborative innovation network of the company. The foundry has piloted more than 400 startup projects to date, including collaborations with the AI-powered skin care engine HelloAva and the cleaning services market Helpling.

Through a series of pitch competitions and entrepreneurial challenges, the Positive Beauty Growth Platform invites the best scaleups and startups from around the world to collaborate on projects at the forefront of innovation and technology in the beauty industry. .

Today, Unilever caters to scale-ups and startups operating in the growing and evolving world of social commerce. In its broadest form, social commerce is the integration of social media and e-commerce, using social platforms to sell and promote products and services. The global social commerce market is expected to reach nearly $ 3.370 billion by 2028, with the beauty and personal care segment expected to grow at a compound annual growth rate (CAGR) of over 30% between 2021 and 2028 .1

To bring this growth opportunity to life, the Positive Beauty Growth Platform is particularly interested in partnering with entrepreneurs, from early stage startups to late stage scale-ups, in the field of online commerce. direct, commercial media, group buying and game trading. The selected teams will have the opportunity to pilot their idea in collaboration with some of the biggest beauty brands in the world.

The power of collaboration

“Collaboration in the mega-trends of the future is a strategic imperative for Unilever,” said Sunny Jain, President Beauty & Personal Care. “Building a thriving two-way relationship with the global startup community helps drive innovation and experimentation, deliver business solutions, and fuel growth. The Positive Beauty Growth Platform was designed to do just that. By harnessing the disruptive approach of startups, we will help the future – prove our brands by pioneering new spaces shaping the beauty industry. ”

The new initiative reflects Unilever’s Positive Beauty vision for a new era of beauty that is fair and inclusive, as well as sustainable for the planet. Using Unilever’s world-class science, technology and innovation partnerships, Positive Beauty is also helping to transform the way our products are designed and marketed to do more good for people and the planet, deliver a superior product experience and tap into consumer trends.

1Grand View Research, Inc, 2021

Notes to Editors

Key dates for scaleups and startups wishing to apply:

Open submissions

Tuesday September 28 (12:00 p.m. BST)

Unilever Open Forum

Wednesday October 6 (10:00 a.m. and 4:00 p.m. BST)

Dibmissions Close

Tuesday, October 19 (23:59 BST)

Preselection announced

wednesday 3 november

Live virtual pitch competition

Thursday, November 18

For more information and to apply, please visit: https://www.f6s.com/unilever-social-commerce-pitch

Media contact

[email protected]

About the foundry

The Foundry is Unilever’s global collaborative innovation platform. We work with high-growth scale-ups and pioneering startups to identify and accelerate partnership opportunities on a global scale. We work across all divisions and functions of Unilever, focusing on the biggest challenges Unilever brands and our company face today and tomorrow; drive growth through product, channel and capability innovation.

Safe sphere

Where appropriate, these actions are subject to appropriate consultation and approval.

This announcement may contain forward-looking statements, including “forward-looking statements” within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as “will”, “objective”, “expect”, “anticipate” , “Intention”, “appearance”, “believe”, “vision” or negative of these terms and other similar expressions of future performance or results, and their negative points, are intended to identify these forward-looking statements. These forward-looking statements are based on current expectations and assumptions regarding anticipated developments and other factors affecting the Unilever Group (the “Group”). These are not historical facts, nor are they guarantees of future performance.

Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Among other risks and uncertainties, the important or primary factors that could cause actual results to differ materially are: Unilever’s global brands do not meet consumer preferences; Unilever’s ability to innovate and stay competitive; Unilever’s investment choices in its portfolio management; the effect of climate change on Unilever’s business; Unilever’s ability to find sustainable solutions to its plastic packaging; significant changes or deterioration in customer relationships; recruiting and retaining talented employees; disruptions in our supply and distribution chain; increases or volatility in the cost of raw materials and raw materials; the production of safe and high-quality products; secure and reliable IT infrastructure; the execution of acquisition, divestiture and business transformation projects; economic, social and political risks and natural disasters; financial risks; failure to meet high ethical standards; and management of regulatory, tax and legal matters. A number of these risks have increased due to the current Covid-19 pandemic.

These forward-looking statements speak only as of the date of this document. Unless required by any applicable law or regulation, the Group expressly disclaims any obligation or commitment to publicly publish any update or revision of any forward-looking statement contained in this document to reflect any change in the Group’s expectations in this regard or any change in the events, conditions or circumstances on which such statement is based.

Further details on the potential risks and uncertainties affecting the Group are described in the documents filed by the Group with the London Stock Exchange, Euronext Amsterdam and the United States Securities and Exchange Commission, including in the report. annual report and the 2020 Unilever accounts.

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Unilever plc published this content on September 29, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on September 29, 2021 11:31:02 AM UTC.

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