Unilever: invites startups to partner via Positive Beauty Growth Platform
Unilever invites startups to partner via Positive Beauty Growth Platform
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Unilever today announced the launch of the Positive Beauty Growth Platform – a new initiative that aims to partner with scale-ups and startups to drive innovation and brand growth.
The Positive Beauty Growth Platform is led by Unilever’s Beauty and Personal Care division, home to global brands such as Dove, AX and Love Beauty & Planet, and The Unilever Foundry, the collaborative innovation network of the company. The foundry has piloted more than 400 startup projects to date, including collaborations with the AI-powered skin care engine HelloAva and the cleaning services market Helpling.
Through a series of pitch competitions and entrepreneurial challenges, the Positive Beauty Growth Platform invites the best scaleups and startups from around the world to collaborate on projects at the forefront of innovation and technology in the beauty industry. .
Today, Unilever caters to scale-ups and startups operating in the growing and evolving world of social commerce. In its broadest form, social commerce is the integration of social media and e-commerce, using social platforms to sell and promote products and services. The global social commerce market is expected to reach nearly $ 3.370 billion by 2028, with the beauty and personal care segment expected to grow at a compound annual growth rate (CAGR) of over 30% between 2021 and 2028 .1
To bring this growth opportunity to life, the Positive Beauty Growth Platform is particularly interested in partnering with entrepreneurs, from early stage startups to late stage scale-ups, in the field of online commerce. direct, commercial media, group buying and game trading. The selected teams will have the opportunity to pilot their idea in collaboration with some of the biggest beauty brands in the world.
The power of collaboration
“Collaboration in the mega-trends of the future is a strategic imperative for Unilever,” said Sunny Jain, President Beauty & Personal Care. “Building a thriving two-way relationship with the global startup community helps drive innovation and experimentation, deliver business solutions, and fuel growth. The Positive Beauty Growth Platform was designed to do just that. By harnessing the disruptive approach of startups, we will help the future – prove our brands by pioneering new spaces shaping the beauty industry. ”
The new initiative reflects Unilever’s Positive Beauty vision for a new era of beauty that is fair and inclusive, as well as sustainable for the planet. Using Unilever’s world-class science, technology and innovation partnerships, Positive Beauty is also helping to transform the way our products are designed and marketed to do more good for people and the planet, deliver a superior product experience and tap into consumer trends.
1Grand View Research, Inc, 2021
Notes to Editors
Key dates for scaleups and startups wishing to apply:
Tuesday September 28 (12:00 p.m. BST)
|Unilever Open Forum||
Wednesday October 6 (10:00 a.m. and 4:00 p.m. BST)
Tuesday, October 19 (23:59 BST)
wednesday 3 november
|Live virtual pitch competition||
Thursday, November 18
For more information and to apply, please visit: https://www.f6s.com/unilever-social-commerce-pitch
About the foundry
The Foundry is Unilever’s global collaborative innovation platform. We work with high-growth scale-ups and pioneering startups to identify and accelerate partnership opportunities on a global scale. We work across all divisions and functions of Unilever, focusing on the biggest challenges Unilever brands and our company face today and tomorrow; drive growth through product, channel and capability innovation.
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Unilever plc published this content on September 29, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on September 29, 2021 11:31:02 AM UTC.