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Walmart pulls a page from Target’s playbook. Last summer, Ulta Beauty opened stores at Target stores (and online) bringing your Ulta favorites to so many doors. Today, Walmart is partnering with British beauty retailer Space NK to offer a curated collection of luxury brands in skincare, makeup, hair care, bath and body called BEAUTYSPACE NK. Products from 15 brands, including new and trusted favorites, will be available on Walmart.com, as well as in approximately 250 Walmart stores across the country this summer.
In 2020, Space NK announced that it was closing its eight stores in the United States. (There are still locations across the UK) Instead, the UK retailer has teamed up with Nordstrom and Bloomingdale’s to sell its niche beauty products with a cult following. But not everyone lives near a Nordstrom or a Bloomingdale’s. Many more live near a Walmart. BEAUTYSPACE NK brings these cult products to way more customers so everyone can get in on the action.
Fan-favorite brands include Slip, By Terry, Philip B, Lancer, PSA, Mario Badescu, Foreo, Eyeko, Patchology, Grow Gorgeous and more. There will also be new launches included for Walmart, such as Summer Camp (a mineral-based SPF) and a pouch of simple Slip scrunchies and a bespoke Philip B intro set.
“As a leading beauty destination, Walmart is continually looking for new ways to wow and surprise its customers by expanding its selection and providing convenient access to the best assortment of beauty products,” said Laurie Tessier. , Director of Merchandising, Prestige Beauty, Walmart. “We are thrilled to welcome Space NK to Walmart as the latest initiative to bring our customers exciting new additions online and in the beauty aisle.”
Now, while you’re stocking up on toilet paper, snacks, and cat food online and in-store, you’ll be able to buy Slip scrunchies, Lancer skincare, and Foreo LED facial devices all at the same time.