Beauty inside

Watch out for the latest TikTok trend: nasal spray tanning

However, another British company, 2bTanned, has published a ICT Tac showing a user spraying the product into their nose, and in the comments @2btanned suggested the spray be used at least a week or two before sun exposure “to get the full effect”.

@sashawoodx tells her viewers “Don’t walk…RUN for these products” as she shows herself in multiple outfits, squirting 2bTanned spray up her nose. As of March 2, the TikTok video has been viewed over 212,000 times.

TikTokker @giannaarose, who has 125,000 followers, said in a video that she uses “2-3 sprays” in the nose before entering a tanning bed. One commenter said: “It’s scary but where can I buy it.”

The main ingredient in self-tanning products is dihydroxyacetone, or DHA. It is FDA approved for use on the skin, causes a chemical reaction when heat is applied, and deposits pigment on the skin.

Adam Friedman, MD, professor and chair of dermatology at the George Washington University School of Medicine and Health Sciences in Washington, DC, says that self-tanning products were never meant to be inhaled and that nasal sprays of all kinds must be FDA approved, a company promoting the products is playing a dangerous game.

“People could go to jail for that,” he says.

Plus, the products are unlikely to produce a tan, he says.

“Because of the way self-tanners work, that wouldn’t make sense,” Friedman says.

“It’s purely camouflage,” he says, adding that it doesn’t produce melanin, which determines skin color.

Self-tanners were never meant to be inhaled, “so who knows what those ingredients would do to a different anatomical site like the internal passages of the nose,” Friedman says.

At a minimum, spraying into the nose could cause irritation. But it could also potentially lead to acute or long-term damage, he says.

Some other spray ingredients, such as tyrosine and tyrosinase, are involved in melanin production, but they only work in skin cells, Friedman says. If sprayed into the nose, the ingredients can produce melanin inside the nose, but not on the skin.