Beauty market

Why nutricosmetics is the last frontier in skin care

Multi-step skin care routines and high tech gadgets have all been in our journey to achieve a radiant complexion.

But the latest chapter in beauty innovation prompts us to take a step back. Adopting the age-old anecdote that beauty begins from within is nutricosmetics. Introducing a holistic approach to how we fight acne issues with age management, these beauty supplements promise to cure the root cause of the problem.

Beauty begins with the essential. For Amanda Chantal Bacon, founder of Los Angeles-based supplement brand Moon Juice, who arrives in the area later this year, it starts with “healthy eating, more than eight hours of sleep, walking and stress management.” From there, add supplements to your topical skin care routine.

An effective indicator of when you are running low on any of these necessities is your skin. “Beauty is a reflection of the way you take care of your body and yourself,” says Sandra Sharpe, functional medicine coach in Dubai. The signs of a poor diet, lack of sleep, and stress are likely to manifest in the form of rashes, dehydration, and boredom, to name a few.

In the demanding world we live in, it’s no wonder that supplements sell out. According to Nutrition Business Journal, the nutritional supplement industry grew 12.1% in 2020, the highest in more than two decades. Consistent with these results, according to Google Ads, searches for collagen increased 33% from March to December 2020, indicating increased interest in beauty supplements.

While supplements can offer many benefits, it’s important to note that although the industry is regulated, not all nutricosmetics have been tested and submitted to clinical trials to prove their effectiveness. When opting for supplements, try to avoid those that contain artificial ingredients, binders, fillers, and dyes. Also check the sugar content, especially in sweets, as it can often be high. Brands should display their ingredient list and it should be easy to read with a nutrition facts panel.

People with food and diet intolerances should be especially careful. Collagen, for example, comes from the connective tissue of animals. In particular, cowhide and fish scales. Ingestible alternatives for vegans contain ingredients such as vitamin C, silica, and an abundance of amino acids. Although advertised as vegan collagen, when ingested it is not. They are collagen builders, which means they help stimulate your body’s production of collagen. Research has proven that this formulation is not as effective as its animal counterparts, although some brands claim otherwise, proving how important careful research is.

Experimenting with supplements versus topical treatments should not be taken lightly. “When we apply oils, creams or serums to the surface of the skin, hair and nails, the interaction between the product and our body is largely superficial,” says Aya Serhal, clinical dietitian at the American Hospital Dubai.

“Ingestible beauty products have a fundamental impact, as our gastrointestinal tract digests them, our bloodstream circulates them, and then our organ systems metabolize them, cleanse them, redirect them and assimilate them,” adds Serhal.

Supplements include ingredients such as vitamins, minerals, herbs, amino acids, and enzymes. Finding the right formulation for you is a personal journey that should be guided by a qualified physician, dermatologist or dietitian.

“We are all unique and our bodies function and react differently,” says Sharpe. It is also important to note that if you are not deficient, any additional supplementation will not provide any additional health benefits.

It is essential that you listen to the needs of your body. For those who can, professional monitoring of the nutrient levels in your system reap the best rewards.

Bioniq, a London-based supplement brand that debuted in the UAE late last year, aims to offer this service. Part of the monthly fee includes a nurse who comes to your home or office every two months to take a blood sample. The company can then offer a micronutrient formula and a customized and up-to-date nutritional plan. Positioning itself as a preventive approach to health, it also learns through consistent intelligent data collection which parameters need to be tested so that you can progress in your health journey. With your body functioning at its optimum level, glowing skin, healthy hair, and strong nails are just added benefits.

How you should ingest these nutrients depends on the ingredient. “We make them in the most potent form that is optimal for the bioactive ingredients specifically formulated for these supplements. So some of our nutricosmetic supplements come in capsule form and others in powder form, ”explains Jeremy Muijs, co-founder of Australian beauty brand clean Grown Alchemist.

Another positive impact of supplement ingestion is that: “As your body absorbs the nutrients from the formulas, it will also provide benefits to other parts,” says Jules Miller, founder of the brand. of London supplements The Nue Co.

With so many formulations on the market, there is one area that brands are focusing on. “Inflammation is at the root of a large part of the dysfunctions and diseases of the body and the skin,” explains German aesthetic doctor and founder of the eponymous label, Dr Barbara Sturm. Flares of hypersensitivity can all be a reflection of what’s going on in your gut microbiome.

“The skin is often called the ‘mirror’ of our intestines,” agrees Miller.

If you have to start somewhere, start with what you eat. “Diet is essential for controlling inflammation and promoting skin and overall health,” says Sturm. From there, consider adding a supplement.

“I have always been an advocate for a well balanced diet that is high in nutrients to help nourish from the inside out. We have drawn heavily from natural food sources in formulating our products and I always recommend the diet as a great place to start when looking to improve your well-being, ”says Miller.

You must be patient when taking nutricosmetics. “As with your skin care or with your diet, to achieve lasting results, it’s important to stay consistent with your supplements,” says Sturm.

To make sure you stay on top of your routine, Bacon advises, “Know yourself and your habits and put your supplements next to things you do every day, like next to your toothbrush, to your coffee maker or phone charger. “

Like skin care, supplements take a long time to prove effective. If you’re looking for these skin-improving benefits, stick to your chosen formula, make sure you get eight hours of sleep, eat right, and try not to stress out. The benefits will go far beyond healthy, glowing skin.

Update: October 3, 2021, 7:14 a.m.

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